Abstract:PŘIBYL, M., STEJSKAL, L., DUFEK, O., ONDRÁŠKOVÁ, K.: Consumer behavior on the media market. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 6, pp. 225-234 The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the fi eld of marketing communication and contributes to … Show more
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