The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perceived importance at all. Factor necessity of need proved to be significant for decision making about the purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that is not crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco, there has notably approved also the factor brand. These analyses enable disclosure of rules of consumer decision making and thereby definition which factors for individual commodities should be targeted by the help of the marketing doyens or where the gradual changes should be achieved.
Abstract:The article deals with the assessment of income situation of the czech households with the head person working or self-employed in the farm sector. The actual analyses result from initial consideration of the rise and dynamics of income disparities in our country. The primary data source are obtained from the European Union survey project -Statistics on income and Living conditions (EU-SiLc). our reference period, in view of the data availability at the time of the article processing, is represented by the year 2007. The core studied variable is represented by the volume of the income calculated for each household. The information obtained by the study of this variable was complemented by other variables enabling the logical validity check and analysis of the socioeconomic environment of households under examination. The main findings and conclusions are derived from the analysis of the decile and quintile classification of the relevant equivalized income data. The prime goal of the study was to quantify the share of the czech agriculture related households living in the monthly income lower than 60% of the nationwide median value of the income variable under consideration. The households identified with such income position are referred to as the "households-at-risk-of-income poverty". The results are calculated per 1 physical household member, which the authors found more illustrative and easy to understand. The household size equalization procedures according to the EU and the oEcD methodology will follow. This will enable the international comparison of the achieved results.Key words: EU-SiLc, farm households, income per person, income disparities, income situation, income poverty Abstrakt: Článek je věnován hodnocení příjmové situace domácností českých obyvatel působících, ať už jako zaměstnanci, či osoby samostatně výdělečně činné, v zemědělském sektoru. Vlastní analýzy jsou navázány na výchozí úvahy o vzniku a dynamice příjmových disparit u nás. Primárním datovým zdrojem jsou výsledky šetření European Union -Statistics on income and Living conditions (EU-SiLc). zvoleným obdobím, vzhledem k dostupnosti údajů v době zpracování článku, je rok 2007. základní zvolenou proměnnou je výše příjmů konkrétních domácností, která je doplněna o další proměnné umožňující logickou kontrolu správnosti a analýzu daného sociálně-ekonomického prostředí zkoumaných jednotek. závěry jsou vyslovovány na základě rozborů kvintilového členění respondetského souboru, průměrného měsíčního příjmu na jednoho člena domácnosti, analýz tzv. "příjmově ohrožených domácností", jejichž počet je dle metodiky Eurostatu vymezen dosažením, resp. nedosažením příjmů na úrovni 60 % důchodového mediánu a výpočtů hodnot hloubky chudoby, tedy příjmového deficitu ohrožených domácností.Klíčová slova: EU-SiLc, domácnosti zemědělců, příjem na osobu, příjmové nerovnosti, příjmová situace, příjmová chudoba Supported by the Ministry of Education, Youth and Sports of the czech republic ( Project no. MSM 3215648904/03/02 "czech economy in processes of ...
STEJSKAL, L., STÁVKOVÁ, J.: Consumer decision making simulation. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 3, pp. 147-152 Aim of the paper is to delimitate a partial procedure in the process of modelling and simulation of decision -making results took by individual market subjects. Article's fundamental is an elemental example of agent system (and derivatively multiagent system) utilization by means of computer technology, which represents so -called computer malingering or computer simulation method. Next to classical word argumentations and mathematically-statistical methods this approach represents a relatively new tool applicable in social sciences (principle of autonomous agent was described in the year 1986). Application is eff ected by the help of freely accessible so ware tool. Model's dynamics consists in random selections of agents pair where probability tells whether they will interact or not. Interaction in this case means copying of so -called cultural characteristics. Introduced construction's output is verifi cation of predicament which says that taking -over postures, behaviour standards, opinions etc. in population though leads to diff usion of defi nite cultural pattern, nevertheless doesn't lead to populations' homogenization. In conclusion the deterministic character of introduced application is being specifi ed. Also the direction of next progress at work with it this construction is being foreshadowed. Authors are aware of multiple enlargement necessity of characteristics variety and values that the characters may take. This goes hand in hand with mounting of whole process to the context with next methods dealing wiht motives forming consumer's decisions. consumer behaviour, decision making modelling, computer simulation Article deals with introduction and brief analysis of methodology approach in whose application authors see the potential to design simulations and models of decision making of particular market subjects -consumers.Simulation in social sciences and almost all humanitarian research derive benefi t from simplifi ed presentation of social phenomena. Sometimes these simplifi cations are purely verbal, for example the history research consist of former events representation, whereas some parts are abstracted and some are simplifi ed so other can by emphasized and analyzed in their mutual relations. Exact implications of submitted ideas are o en problematic with these oral presentations as for the researcher as for the reader. For example it is o en diffi cult to determine whether incompatibilities among va rious dra s and terms occured, wheter it is possible to carry out some generalization of pronounced conclusions or where and if at all there was any in ter feren ce with other events.In economics for example it is possible as a rule to do much more formal representations o en expressed by the help of mathematical or statistical methods. Consistence achievement and generalizations are much easier compared to mere verbal formulations, nevertheless a...
STEJSKAL, L., STÁVKOVÁ, J.: Education as an income situation determinant of a consumer. Acta univ. agric. et silvic. Mendel. Brun., 2010, LVIII, No. 6, pp. 483-490
PŘIBYL, M., STEJSKAL, L., DUFEK, O., ONDRÁŠKOVÁ, K.: Consumer behavior on the media market. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 6, pp. 225-234 The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the fi eld of marketing communication and contributes to the development of business environment. Due to its characteristics it is an ideal mean for multilingual communication and communication on international markets. The daily press is on the other hand a representative of traditional media. It is perceived by public as a more natural communication channel. The paper seeks an answer to the question which communication channel is more suitable to communicate with a particular target group -press or the internet. The paper tests the correlation between identifi cation factors and frequency of internet and press presence. Testing will be carried out by using a database obtained in a primary research conducted by the Department of Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno. Results published in the paper are part of research objective, id. code: 62156 48904 "The Czech Republic in the process of integration and globalization and the evolution of agrarian and service sectors in the new conditions of the European integrated market", thematic area 03 "The evolution of trade relationships regarding changes in a life style and purchasing be ha viour and changes of business environment in the process of integration and globalization" that is conducted with a fi nancial support of Ministry of Education, Youth and Sports. media, correlation testing, consumer behaviour, consumer identifi cation criteria, contingency analysis Address Ing. Martin Přibyl, Institut celoživotního vzdělávání, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 5, 613 00 Brno, Česká republika, e-mail: pribyl@mendelu.cz, Ing. Ladislav Stejskal, Ing. Ondřej Dufek, DiS., Ing. Klára Ondrášková, Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika,
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