Consumer decision making simulation

Abstract

STEJSKAL, L., STÁVKOVÁ, J.: Consumer decision making simulation. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 3, pp. 147-152 Aim of the paper is to delimitate a partial procedure in the process of modelling and simulation of decision -making results took by individual market subjects. Article's fundamental is an elemental example of agent system (and derivatively multiagent system) utilization by means of computer technology, which represents so -called computer malingering or computer simulation method. Next to classical word argumentations and mathematically-statistical methods this approach represents a relatively new tool applicable in social sciences (principle of autonomous agent was described in the year 1986). Application is eff ected by the help of freely accessible so ware tool. Model's dynamics consists in random selections of agents pair where probability tells whether they will interact or not. Interaction in this case means copying of so -called cultural characteristics. Introduced construction's output is verifi cation of predicament which says that taking -over postures, behaviour standards, opinions etc. in population though leads to diff usion of defi nite cultural pattern, nevertheless doesn't lead to populations' homogenization. In conclusion the deterministic character of introduced application is being specifi ed. Also the direction of next progress at work with it this construction is being foreshadowed. Authors are aware of multiple enlargement necessity of characteristics variety and values that the characters may take. This goes hand in hand with mounting of whole process to the context with next methods dealing wiht motives forming consumer's decisions. consumer behaviour, decision making modelling, computer simulation Article deals with introduction and brief analysis of methodology approach in whose application authors see the potential to design simulations and models of decision making of particular market subjects -consumers.Simulation in social sciences and almost all humanitarian research derive benefi t from simplifi ed presentation of social phenomena. Sometimes these simplifi cations are purely verbal, for example the history research consist of former events representation, whereas some parts are abstracted and some are simplifi ed so other can by emphasized and analyzed in their mutual relations. Exact implications of submitted ideas are o en problematic with these oral presentations as for the researcher as for the reader. For example it is o en diffi cult to determine whether incompatibilities among va rious dra s and terms occured, wheter it is possible to carry out some generalization of pronounced conclusions or where and if at all there was any in ter feren ce with other events.In economics for example it is possible as a rule to do much more formal representations o en expressed by the help of mathematical or statistical methods. Consistence achievement and generalizations are much easier compared to mere verbal formulations, nevertheless a...

Functions of several variables analysis applied in inventory management

“…Alonzo (2011). Stejskal and Stávková (2009) delimitate a partial procedure in the process of modelling and simulation of decision -making results took by individual market subjects.…”