Entrepreneurial marketing is a marketing approach that is more appropriate in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Although the footwear industry is one of the government-supported SMEs sector in Indonesia, the development of the industry is still relatively slow. Various government policies have been implemented related to export and import settings, but it does not seem to provide significant benefits to the national development of the footwear industry. The main purpose of this study is to formulate a model of entrepreneurial marketing for business development and sustainability of small and household footwear industries based on the analysis of structural equation modeling (SEM) with partial least squares (PLS), entrepreneurial marketing shows positive influence on the development of the value of path coefficient of 0.511 (alpha = 5%). In addition, the ability of entrepreneurial marketing also has a positive influence on the value of business sustainability path coefficient of 0.430 (alpha = 5%). This positive influence means that businesses with a higher ability of entrepreneurial marketing will have higher levels of business development and sustainability. It can be concluded that entrepreneurial marketing plays an important role in shaping business development and sustainability of small and household footwear industries.
The Corona Virus Disease (Covid-19) pandemic in Indonesia began with the discovery of Covid-19 sufferers on March 2, 2020. Coronavirus is a group of viruses that can cause disease in animals or humans. To respond the conditions of the Covid-19 outbreak, NPPA issued a regulation concerning adjustments to the work system of the government employee in efforts to prevent the spread of Covid-19. This study uses census sampling, where all members of the population used as samples. The total responden of the Government Employee in NPPA is 128 employees, who are works mostly at home during the pandemic. The research data used primary and secondary data. Comparison using PLS-SEM as analyzing the data. The result of the research showed that leadership and work environment have impact on employee performance, whereas organizational support has no impact on employee performance.
Agriculture sector plays important role in regional development. Agriculture sector’s role involves other sectors such as input provider, feed provider, Gross Domestic Product provider, labor provider, and household income main source. One of agriculture subsector is food crop whereas paddy, corn, and soybean are food crop commodities that have important and stategic roles in development. Their production are targeted to achieve self sufficiency by 2017. The main objective of this research was to analyze the role of food crop subsector to West Java’s economy. The specific objective of this research involve output structure analysis, gross added value structure analysis, linkage analysis, and final demand impact analysis. This research employs secondary data. Secondary data used West Java Input-Output Table 2010. Secondary data analysis applies input output anaylisis to answer objective of this research among output structure analysis, gross added value structure analysis, linkage analysis, final demand impact analysis. The results showed that the food crop’s output structure and gross value added structure tends to low. Food crop also does not show strong linkage with its upstream sectors and downstream sectors. Final demand impact to output, gross added value, and household income also show that the food sector is low even though the food crop has better ability to absorb labor than of processing industry sector.
Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).
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