Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor

Abstract

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).

Strategi Pemasaran Ikan Mas Di Desa Situ Daun, Kecamatan Tenjolaya, Kabupaten Bogor

“…Berdasarkan tabel IFAS (Tabel 2) dan EFAS (Tabel 3) diatas diperoleh hasil scoring factor internal dan eksternal yaitu: Kekuatan (3,07), Kelemahan (2,27),Peluang (3,24), dan Ancaman (2,93). Hal ini mengindikasikan bahwa masih banyak peluang-peluang yang belum dimanfaatkan dengan baik (Nugroho et al, 2017). S+T: 6,00 W+T: 5,20 Sumber: Hasil pengolahan data di Rana Berkah Jaya Dengan skor Kekuatan (S) < Peluang (O), maka dapat menggunakan kekuatan yang ada untuk menangkap peluang, dengan strategi kebijakan pertumbuhan yang agresif (growth oriented strategy).Pengaruh faktor kekuatan lebih besar dari faktor kelemahan dan pengaruh dari faktor peluang lebih besar dari faktor ancaman, sehingga usaha peningkatan produksi sangat memungkinkan untuk dilaksanakan (Anggarawati & Suwarnata, 2019) Selanjutnya nilai-nilai yang telah diperoleh diletakkan ke dalam diagram strategi untuk mendapatkan koordinat pada masing-masing kuadran.…”

Development potential of native fish in Batang Toru Watershed, North Sumatra, Indonesia: discussion on the impact of dam development and aquaculture efforts

“…The portions are hatchery, larvae rearing, and enlargement (grow out rearing) business delivered in the program roadmap (Figure 9). Efforts to develop freshwater fish have been carried out by several researchers [18][19][20]. The hatchery business was initiated by one of the residents in the South Tapanuli Regency, who produced 2 cm total body length seeds.…”

Study on The Determination of Prioritized Strategy in Developing Freshwater Fish Hatchery Business in South Konawe District

“…Sutarjo & Samsudari (2018) said that training and assistance have a positive effect on freshwater fish hatchery business. Furthermore, Nugroho et al (2017) added that following the technical guidance of aquaculture or fisheries business guidance is one way to improve knowledge of freshwater fish hatcheries business.…”

“…The internal obstacle faced by freshwater fish hatcheries in the study area included freshwater fish seed production is still limited when demand increases, the seeds produced often experience death, and the production process to the seeds harvest is still done by the manager himself. Andani et al (2014); Nugroho et al (2017); Ramadhan & Sari (2018); Worang et al (2018); Sari et al (2019) stated that the lack of seed availability, pests and diseases that attack the seeds and limited labor that deals with hatchery problems (lack of human resources) are internal factors in freshwater fish hatcheries. The external obstacle includes many similar businesses that appear so that it has the potential to create business competition (seizure of marketing areas) and the high selling price of freshwater fish seeds.…”

“…The external obstacle includes many similar businesses that appear so that it has the potential to create business competition (seizure of marketing areas) and the high selling price of freshwater fish seeds. Nugroho et al (2017); Worang et al (2018) said that high fish selling value and high market share are external factors in the freshwater fish hatchery. To overcome the internal and external factors of the freshwater fish farming business, it is necessary to develop good facilities to meet the increasing demand with good quality fish seed (Indaryanto, 2011).…”