Entrepreneurial marketing is a marketing approach that is more appropriate in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Although the footwear industry is one of the government-supported SMEs sector in Indonesia, the development of the industry is still relatively slow. Various government policies have been implemented related to export and import settings, but it does not seem to provide significant benefits to the national development of the footwear industry. The main purpose of this study is to formulate a model of entrepreneurial marketing for business development and sustainability of small and household footwear industries based on the analysis of structural equation modeling (SEM) with partial least squares (PLS), entrepreneurial marketing shows positive influence on the development of the value of path coefficient of 0.511 (alpha = 5%). In addition, the ability of entrepreneurial marketing also has a positive influence on the value of business sustainability path coefficient of 0.430 (alpha = 5%). This positive influence means that businesses with a higher ability of entrepreneurial marketing will have higher levels of business development and sustainability. It can be concluded that entrepreneurial marketing plays an important role in shaping business development and sustainability of small and household footwear industries.
Indonesia's population is dominated by productive age, which is expected to contribute to boosting economic growth and improving people's welfare. The number of the young generation (Generation Z) is an advantage for Indonesia's demographics as well as opportunities and challenges in carrying out digital transformation, both in financial literacy and in the provision of products and services. However, the Financial Services Authority (OJK) in 2019 stated that the level of financial literacy and financial inclusion in Indonesia remains low. This condition might be due to the lack of understanding to the various financial products and services offered by formal financial services institutions. Significantly, Generation Z has realize responsibility for their financial condition and is starting to honourably the importance of investing. Therefore in this study, the level of financial literacy and inclusion of Generation Z in Jabodetabek was studied in order to analyze the effect on investment interest in the capital market. Descriptive analysis and Structural Equation Modeling (SEM) – PLS analysis were used for data generation. The results of this study reveal that the level of financial literacy and the average financial inclusion of Generation Z in Jabodetabek are in the well literate category, financial literacy has no effect on investment interest, in contrary, the financial inclusion has an effect on investment interest.
Collaborative Networks give an opportunity to Small and Medium Enterprises to conduct the learning process, transfer knowledge and technology, and increase organizational capacity as a pre-requisite for sustainable innovation development. The aim of this study is to discover the relationships between Collaborative Networks and Innovation, between Innovation and Competitiveness, and between Collaborative Networks and Competitiveness. This study used the Structural Equation Modelling with Partial Least Square as the tool for analysis. Forty respondents were interviewed. The respondents were food-processing Small and Medium Enterprises which had innovations and were located in Bogor, Sukabumi, and Bandung District.The results of the study showed that Collaborative Networks influence innovation but do not have significant effect on sustainable competitiveness, whereas the innovations done by Small and Medium Food Processing Enterprises in West Java will increase sustainable competitiveness.
<p>Sisa pengolahan industri pertanian pada jagung akan menghasilkan limbah berupa bonggol jagung yang jumlahnya akan terus bertambah seiring dengan peningkatan kapasitas produksi. Peningkatan produksi pertanian jagung dalam hal ini harus disertai dengan upaya lebih lanjut dalam bentuk manajemen, pelestarian, dan penggunaan limbah bahan bonggol jagung yang telah diproduksi tidak mengurangi estetika lingkungan atau tidak menyebabkan pencemaran lingkungan. Oleh karena itu, salah satu ide kreatif dalam mengurangi volume limbah bonggol jagung dan meningkatkan nilai tambahnya adalah dengan memanfaatkan limbah bonggol jagung untuk diubah menjadi produk kerajinan yang multiguna. UKM Kerajinan Bonggol Jagung adalah sebuah UKM yang menghasilkan kerajinan multiguna melalui pemanfaatan limbah bonggol jagung. Keuntungan yang ada di produk ini terletak pada nilai estetika dan keunikan tersendiri yang dapat ditampilkan oleh sifat dan struktur dari bahan baku bonggol jagung. Tujuan dalam penelitian ini adalah 1) Menganalisis kelayakan pengembangan usaha pada UKM Bonggol Jagung Craft ditinjau dari aspek pasar, aspek teknis, aspek manajemen, aspek sosial ekonomi, dan aspek lingkungan; 2) Menganalisis kelayakan pengembangan usaha pada UKM Bonggol Jagung Craft dilihat dari sisi kriteria analisis NPV, IRR, Net B/C, PBP, R/C Ratio, ROI, dan BEP; 3) Menganalisis tingkat kepekaan (sensitivitas) usaha pemanfaatan limbah bonggol jagung menjadi produk kerajinan multiguna pada Bonggol Jagung Craft apabila terjadi peningkatan total biaya, penurunan penjualan, serta kombinasi antara peningkatan total biaya dengan penurunan penjualan. Hasil penelitian ini menunjukkan bahwa aspek pasar, aspek teknis, aspek manajemen, aspek sosial ekonomi dan aspek lingkungan, serta aspek keuangan adalah layak.</p>Kata kunci: bonggol jagung, kerajinan multiguna, UKM, analisis kriteria, sensitivitas, kelayakan
The main sectors (industries producing raw materials) of Indonesian Stock Exchange consist of agriculture and mining sectors. The number of primary sector companies listed in LQ45 tend to decrease in each period. Companies included into LQ45 are those with relatively good performance. On the other hand, the proper capital structure policy can optimize the performance of finance companies. The purposes of this research are: 1) to analyze capital structure of the main sector companies; 2) to analyze financial performance of the main sector companies; 3) to analyze the influence of capital structure on financial performance of the main sector companies. This research uses primary data from 2009-2013 sector companies with sample selection purposive of sampling technique. Data were analyzed using Structural Equation Modelling. Debt to Assets Ratio, Debt to Equity Ratio, and Long Term Debt to Equity Ratio are the loading factors of latent capital structure. Current Ratio, Quick Ratio, and Cash Turnover Ratio are the loading factors of latent liquidity. Profit Margin, Return on Asset, and Return on Equity are the loading factors of latent profitability. Assets Turnover Ratio, Inventory Turnover Ratio, and Working Capital Turnover Ratio are the loading factors of latent activity. Price Earning Ratio is a loading factor of latent market value. The results show that capital structure has positive and significant effects on activity, negative but not significant effects on liquidity, and significantly negative effects on profitability, but no effect on market value.
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