The Gambung Mekarsari Tourism Village Area, Ciwidey is one of the potential tourism villages owned by Bandung Regency. The village of Gambung Mekarsari has a stretch of natural land that is of concern and can be used as a natural tourist attraction and artificial tourism as a result of commodities, forestry, and agriculture. This potential is still not utilized and developed by the local community until now. This study aims to explore the potential that exists in the tourism village area and discover and develop a model of tourism village development that is most suitable for the natural region of Gambung Mekarsari. The constraints found in the field relate to the development of a model of a tourist village, from the aspect of attractiveness, accommodation, accessibility, and amenities. This study was analyzed by a qualitative approach with data collection carried out in two ways, namely Focus Group Discussion and in-depth interviews. Based on the review and analysis conducted on the characteristics, potential, problems in the field, the model with the Quintiple Helix approach has implications for the environment by involving five different elements; academia, related economic industries, government, media, and the community in the tourism village environment to strengthen the development of sustainable tourism.Abstrak. Kawasan Desa Wisata Gambung Mekarsari, Ciwidey adalah salah satu potensi desa wisata yang dimiliki oleh Kabupaten Bandung. Desa Gambung Mekarsari ini memiliki bentangan lahan alam yang menjadi perhatian dan bisa dimanfaatkan sebagai objek wisata alam dan wisata buatan hasil dari komoditi, perhutani, dan pertanian. Potensi ini masih belum dimanfaatkan dan dikembangkan oleh masyarakat setempat sampai saat ini. Penelitian ini bertujuan untuk menggali potensi yang ada di kawasan desa wisata serta menemukan dan mengembangkan model pengembangan desa wisata yang paling cocok untuk daerah alam Gambung Mekarsari. Adapun kendala-kendala yang ditemukan di lapangan berkaitan dengan pengembangan model dari desa wisata, dari aspek daya tarik, akomodasi, aksesibilitas, dan amenitas. Penelitian ini dianalisis dengan metode pendekatan kualitatif dengan pengumpulan yang data dilakukan melalui dua cara, yaitu Focus Group Discussion dan in-depth interview. Berdasarkan tinjauan dan analisa yang dilakukan mengenai karakteristik, potensi, permasalahan di lapangan, model dengan pendekatan Quintiple Helix memberikan implikasi ke lingkungan dengan melibatkan lima elemen yang berbeda; akademia, industri ekonomi yang terkait, pemerintah, media, dan masyarakat di lingkungan desa wisata untuk memperkuat pengembangan pariwisata secara sustainable. Kata Kunci: desa wisata, pariwisata, model pengembangan, Quintiple Helix Nono Wibisono, dkk Model Pengembangan Destinasi Pariwisata Pedesaan Studi Kasus: Desa Wisata Gambung Mekarsari

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Social Media Networking is a platform that has recently become the main media in information retrieval, digital use is easy to access for anyone, anywhere. Tourism is one of the industries that use this media platform to increase tourists visits. Bandung is one of the favorite tourist destinations, many social media users who post information, comment, review and ask fellow netizen, thus it will appear a destination image of Bandung that impacting visits. The data were collected from 195 respondents. The hypotheses were examined using Partial Least Square 3.0. This research discloses that electronic word of mouth (e-wom) on social media networks can influence the image of the destination and have an impact on the revisit intention of the tourism destination. The research findings show that the construct of E-Wom on social media Instagram has a direct effect to revisit intention, but the effect is greater when through the destination image. This research provides input and a better understanding for researchers and practitioners of the tourism industry on how to develop tourism revisit from enhancing destination image and keep the positive e-Wom on Instagram.

The Indonesian creative tourism industry is currently flouring and competitive. In this competitive industry, the industry players’ capability to predict their tourist behaviour is imperative. However, research to examine method of predicting tourist behaviour in this industry is limited. This study is designed to assess the applicability of SEM compared to Multiple Regression to predict tourist behaviour. This study uses a survey of 403 tourists from tourism attractions in Bandung. The model of tourist loyalty behaviour was assessed and compared using software AMOS (SEM) and SPSS (Multiple Regression). The results show that the model of tourist behaviour tested by using SEM has a sound Goodness of Fit Index. Further, the coefficient of determination of tourist behaviour in the SEM model is higher compared to that of multiple regression model. In addition, this study confirms the effect of experience quality on tourist behaviour. This study reveals that applying SEM has offered a better prediction on tourist behaviour compared to Multiple Regression. This finding improves the theoretical and managerial understanding on the application of SEM in tourism industry.

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Tourism in the new normal era, after the COVID-19 pandemic, has undergone many changes, especially from the attitudes and habits of tourists who are accustomed to digitalization. Virtual tourism has a huge potential to complement conventional tourism to help tourism sector recover from its loss due to the pandemic. This study aims to investigate the intention to adopt virtual tourism technology in Indonesia by integrating Technology Acceptance Model (TAM) and Technology Readiness Index (TRI). Data were collected through online survey with total 456 users of virtual tourism participated. The structural equation model (SEM) was used to test the hypothetical relationships between variables. Results showed that optimism has a positive relationship to TAM indicators, while discomfort has no significant effect at all. Perceived ease of use was found to positively affect perceived usefulness, and both TAM variables were found to have positive impact on the intention to adopt virtual tourism technology. Developers of virtual tourism technology needs to create a better user experience and more targeted marketing effort are needed to eliminate the discomfort in using the technology.

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This study aims to analyze the effect of satisfaction on hotel services such as service product satisfaction, service delivery satisfaction, and service environment satisfaction on loyalty. The sample in this study are 210 respondents who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of ganders. If differentiated based on gender, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.