Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village

Wibisono, Nono; Setiawati, Lina; Senalasari, Widi

doi:10.2991/aer.k.201221.102

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To help Patengan Village recover from the impact of the pandemic, a study has been conducted to encourage the locals to apply Community Based Tourism (CBT) by developing a model [7], where the tourism activities in a certain area are run and managed by the locals (community) [8]. However, it is not enough to face this prolonged pandemic.…”

Section: Introductionmentioning

confidence: 99%

A New Strategy Approach to Sustainable Tourism Development: Moving Beyond from Pandemic Outbreak Through Tourism Technology

Wibisono¹,

Senalasari²,

Setiawati³

2021

Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021)

Self Cite

View full text Add to dashboard Cite

The prolonged Covid-19 pandemic has impacted many industries around the world, tourism is without exception. Famously known for its abundant natural resources, Indonesia is currently facing huge losses in its tourism sector, one of which is in Patengan Village, West Java. A model of community-based tourism has been developed to encourage local communities to recover from the impact of the pandemic. However, it was not enough to only focus on one element. A more holistic strategy that also takes technology into account needs to be designed, to ensure that Patengan Village is able to survive this pandemic, cope up with the current situation, and sustain itself in the long run. A sustainable tourism development strategy is then developed, by taking into account three important dimensions: economic, environmental, and social. In order to do this, a SWOT analysis was conducted by collecting all the data and information from all stakeholders: government, local communities, private sectors, and tourists. The data were collected using a different range of methods such as FGD, observation, and survey questionnaires. Once the SWOT analysis was done, a new strategy to be used further by Patengan Village was all set, combining both technology and sustainable development concept of being holistic, futuristic, and interrelated (integrated), i.e by implementing technology system due to its possible impacts for the tourism and economic sectors.

show abstract

Section: Introductionmentioning

confidence: 99%