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<p class="Default">Saburai goat was crossing breed by grading up between male Boer and female Ettawah grade goat. This research was conducted to compare production performance of male Saburai goat at Gisting subdistrict and Sumberejo subdistrict as Saburai goat breeding source area. Survey method were used in this research by observation to 90 at Gisting subdistrict and 90 at Sumberejo subdistrict tails male Saburai goat as sample. The sample were choosed by purposive sampling method. Variables observed were birth weight (BW), weaning weight (WW), yearling weight (YW), average of preweaning daily gain (APreDG), average of postweaning daily gain (APostDG). The data was analyzed by t-student test. Result of research indicated that BW (3,42+0,28 kg), WW (16,22+3,77 kg), YW (36,56+4,85 kg), APreDG (140,00+0,04 g/tail/day), APostDG (70,00+0,02 g/tail/day) of Saburai goat at Gisting subdistrict was not different (P&gt;0,05) with Saburai goat at Sumberejo subdistrict (BW 3,48+0,41 kg, WW 16,85+258 kg, YW 38,30+5,35 kg, APreDG 150,00+0,03 g/tail/day, APostDG 80,00+0,02 g/tail/day).</p><p class="Default"> </p><p>Keywords: performance production, Saburai male goat, Tanggamus</p>

Termarginalkannya kelembagaan penyuluhan sejalan dengan diterbitkanya Undang-undang No. 23 Tahun 2014 tentang pemerintah daerah berpotensi pada melemahnya kinerja penyuluh dan kapasitasnya. Kehandalan penyuluh berkaiatan erat dengan tingkat kapasitasnya. Masalah di lapangan adalah melemahnya kepuasan petani terhadap kegiatan penyuluhan pertanian. Provinsi Lampung di era pembubaran kelembagaan penyuluhan ditingkat kabupaten dan provinsi, hal ini menyebabkan melemahnya penyuluh dan lemahnya komitmen terhadap pembiayaan penyuluhan. Tujuan dari penelitian ini adalah untuk menganalisis hubungan tingat kapasitas penyuluh dengan kepuasan petani. Penelitian ini merupakan penelitian eksplanatori dengan menggunakan pendekatan kuantitatif dan didukung informasi kualitatif. Penelitian dilaksanakan di Provinsi Lampung dengan responden sebanyak 355 penyuluh dan 355 petani binaan. Metode skoring digunakan untuk pengukuran tingkat kapasitas penyuluh dengan indikator berdasarkan fungsi penyuluhan yang tertuang dalam Undang-undang No. 16 Tahun 2006. Terdapat perbedaan yang nyata antara karekteritik penyuluh PNS dan penyuluh THL. Tingkat kapasitas penyuluh pertanian di Provinsi Lampung berada pada kategori sedang cenderung rendah demikian halnya dengan kepuasan petani akan kegiatan penyuluhan masih rendah. Tingkat kapasitas penyuluh berhubungan sangat nyata dengan kepuasan petani terhadap kegiatan penyuluhan. Sejalan dengan hilangnya kelembagaan penyuluhan di tingkat kabupaten dan provinsi berarti melemahnya kapasitas penyuluh berdampak nyata pada melemahnya kepuasan petani.

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The purposes of this study are: 1) To assess the impact of green brand positioning, consumers’ attitude toward green brands and green brand knowledge on green product purchase intention, 2) To examine the variation of contribution from green brand positioning, consumers’ attitude toward green brands, and green brand knowledge toward green product purchase intention, 3) To identify the significant influence of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention. A questionnaire was utilized to gather the data. The purposive sampling technique was used, involving respondents who practice a green lifestyle and have had green product purchasing experience. The data were analyzed using the three-stage hypothesis analysis model: Simultaneous variable testing (F-testing), coefficient of determination (R2), and partially hypothesis testing (t-testing). Simultaneous variable testing results stated that simultaneously green brand, attitude, and green knowledge influencing green product purchase intention. The three independent variables, namely green brand positioning, attitude, and green knowledge, explain 69.20% of the green product purchase intention variation while unknown variables influence the rest. Green brand positioning and green brand knowledge variable have a significant influence on green product purchase intention. In contrast, consumers’ attitudes toward green brands did not significantly influence green product purchase intention. Firms and businesses can use green brand positioning to better market their products, improve consumers’ green brand knowledge and attitude toward green brands, and increase green brand purchase intentions.

This study aims to analyze the success of the KUB program and the coastal community development strategy in Tanggamus Regency. The research was conducted in Kota Agung Sub-district, Tanggamus Regency, Lampung Province, which is a fishery center in Tanggamus Regency. The study was conducted in July and August 2019. The research method uses a quantitative approach to the survey method. Qualitative data was collected to support research studies through in-depth interviews, focus group discussions (FGD), and field observations. The data collected will be analyzed using qualitative descriptive approaches. The results showed that the capture fisheries program was generally good and following the needs of fishermen to increase catches. Nevertheless, in the implementation of activities in the joint business groups still need to be improved access, because program assistance is still felt by some individuals. Besides, increased communication between group members strengthens joint business groups is needed. The strategy of developing coastal communities in increase independence is through training in processing fishery products, fostering entrepreneurship, policies to limiting fishery products from outside the region, increasing public awareness about of maintaining the cleanliness of the sea and the environment and promote cooperation with stakeholders to support the sustainability of fisheries businesses.