The purposes of this study are: 1) To assess the impact of green brand positioning, consumers’ attitude toward green brands and green brand knowledge on green product purchase intention, 2) To examine the variation of contribution from green brand positioning, consumers’ attitude toward green brands, and green brand knowledge toward green product purchase intention, 3) To identify the significant influence of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention. A questionnaire was utilized to gather the data. The purposive sampling technique was used, involving respondents who practice a green lifestyle and have had green product purchasing experience. The data were analyzed using the three-stage hypothesis analysis model: Simultaneous variable testing (F-testing), coefficient of determination (R2), and partially hypothesis testing (t-testing). Simultaneous variable testing results stated that simultaneously green brand, attitude, and green knowledge influencing green product purchase intention. The three independent variables, namely green brand positioning, attitude, and green knowledge, explain 69.20% of the green product purchase intention variation while unknown variables influence the rest. Green brand positioning and green brand knowledge variable have a significant influence on green product purchase intention. In contrast, consumers’ attitudes toward green brands did not significantly influence green product purchase intention. Firms and businesses can use green brand positioning to better market their products, improve consumers’ green brand knowledge and attitude toward green brands, and increase green brand purchase intentions.

Penelitian ini bertujuan untuk mendeskripsikan tradisi Begawi Cakak Pepadun Lampung dengan makna filosofis yang ada di dalam tradisi tersebut. Muara dari kajian ini adalah untuk melestarikan kekayaan budaya bangsa Indonesia, yang eksistensinya mulai terancam di tengah perkembangan arus globalisasi saat ini. Penelitian ini adalah jenis penelitian kualitatif tentang pandangan filosofis di lapangan. Objek material dari penelitian ini adalah tradisi Begawi Cakak Pepadun Lampung. Objek formal atau sudut pandang dari penelitian ini adalah filsafat, khususnya filsafat kebudayaan. Hasil penelitian menunjukkan bahwa secara etimologis Begawi berarti pekerjaan atau membuat gawi (kerja), sedangkan cakak pepadun berarti naik pepadun yaitu peristiwa pelantikan Penyimbang sebagai keturunan dari raja Lampung. Prosesi ini terdiri atas cangget, ngediyou, nigel, potong kerbau, sesemburan, pineng di paccah aji, dan cakak pepadun. Setiap tahapan dan kelengkapan ucapara tersebut mengandung nilai-nilai filosofis, yang meliputi nilai spiritual, nilai moral, nilai sentimental, nilai material, nilai sosial, nilai ekonomi, nilai estetika, dan nilai hiburan.

The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.

Climate change is an extreme natural change condition due to global warming that cannot be avoided, and will have a broad impact on various aspects of life, including the agricultural sector. The impact of climate change that occurs in the agricultural sector, namely flood and drought that cause plants to crop failure , is becoming greater, causing significant reduction in agricultural production, especially rice, requiring that farmers have the ability to adapt to climate change. The purposes of this study are to analyze the relationship between the performance level of agricultural extension workers and the capacity level of farmers in regard to climate change adaptation, and to analyze the relationship between the level of farmer capacity in climate change adaptation and rice productivity. The research was conducted in Central Lampung Regency in 2019 using a total of 100 rice farmers. The data analysis method used is Spearman rank correlation analysis. The results show that the performance level of agricultural instructors is significantly related to the level of knowledge capacity, attitude, and skills of farmers in climate change adaptation. Knowledge capacity, attitude, and skills of farmers in climate change adaptation are significantly related to rice productivity.

Masih banyaknya perempuan yang tidak bekerja membuat perempuan hanya mengandalkan pendapatan dari suami sebagai kepala keluarga. Kegiatan ini bertujuan untuk memberdayakan perempuan untuk meningkatkan ekonomi keluarga melalui pelatihan pembuatan dan pemasaran produk rajutan. Tujuan kegiatan pelatihan pembuatan dan pemasaran produk rajutan adalah meningkatkan pendapatan ibu rumah tangga dengan cara membuat dan memasarkan produk rajutan yang telah dihasilkan. Metode yang digunakan dalam kegiatan ini adalah: (1) kegiatan pelatihan yang dilakukan dengan demonstrasi membuat produk rajutan dan memasarkan produk melalui media sosial Instagram, (2) pelatihan dan pendampingan pemasaran produk rajutan melalui Instagram, yang bertujuan membantu mitra yang memiliki masalah dalam memasarkan produk rajutan melalui media sosial Instagram.  Hasil kegiatan adalah dihasilkannya produk rajutan dalam berbagai bentuk dan ukuran serta mulai dipasarkannya produk rajutan melalui media sosial Instagram.

Sustainable agriculture and food security can be realized through the institutional strengthening of farmer groups, namely independent business and collective solidarity in facing land degradation problems, environmental quality degradation, and food security problems. This study aimed to analyze the role of farmer group institutions in supporting sustainable agriculture and food security of farmers. The method used in this study was a survey research method. The research approach used was a quantitative approach that is supported by qualitative data. Data used in this study were primary data from interviews using questionnaires to research respondents and in-depth interviews. Furthermore, the data were analyzed by the tabulation technique and analyzed by correlation analysis using the SPSS application. The results showed that the There is no significant relationship between the roles of farmer groups in preserving the environment. However, farmer groups as learning units have a significant relation to farmers’ ability to preserve the environment. The relationship between farmer group institutions (means for learning, cooperation arena, and production units) and household food security level has a very significant relation both as a whole and as a group function. The institutional strengthening of farmer groups indirect affected the improvement of environmental quality and had a direct effect on rice farmers’ food security in Pesawaran Regency.

Cosmetics are products that women currently need to fulfill women's basic needs for beauty. SomeThinc is one of the skincare products in Indonesia that is quite famous on social media because many influencers promote skincare products and have good quality products to meet the needs of the younger generation in caring for their facial skin. This study was conducted to explain the effect of celebrity endorsement, brand image and brand trust on product purchasing decisions. Data was collected by distributing questionnaires to 100 respondents who met the criteria obtained by using the purposive sampling method. The analysis technique uses t-test, f test and determinant coefficient. The results of this study support the hypothesis proposed in the survey: celebrity endorsement has a positive effect on product purchasing decisions. Brand image has a positive impact on product purchasing decisions. Brand trust has a positive impact on product purchasing decisions. Keywords: Celebrity Endorsement, Brand Image, Brand Trust, Buying Decision Abstrak Kosmetik merupakan produk yang saat ini sangat dibutuhkan oleh wanita untuk memenuhi kebutuhan dasar wanita akan kecantikan. Somethinc adalah salah satu skincare di Indonesia yang cukup terkenal di media sosial karena banyak influencer yang mempromosikan produk perawatan kulit dan memiliki kualitas produk yang baik untuk memenuhi kebutuhan generasi muda dalam merawat kulit wajah. Penelitian ini dilakukan untuk menjelaskan pengaruh celebrity endorsement, brand image dan brand trust terhadap keputusan pembelian produk. Data dikumpulkan melalui kuisioner pada 100 responden yang memenuhi kriteria menggunakan metode purposive sampling. Teknik analisis menggunakan uji t, uji f dan koefisien determinan. Hasil penelitian ini mendukung hipotesis yang diajukan dalam penelitian: celebrity endorsement berpengaruh positif terhadap keputusan pembelian produk. Brand image berpengaruh positif terhadap keputusan pembelian produk. Brand trust berpengaruh positif terhadap keputusan pembelian produk. Kata kunci: Celebrity Endorsement, Brand Image, Brand Trust, Keputusan Pembelian

This study aims to determine farmers' perceptions of climate change on pepper productivity in East Lampung Regency and Sukadana Baru Village, Marga Tiga District, East Lampung Regency, from March to April 2020. The research method used is survey method. The research population is 433 pepper farmers. in Sukadana Baru Village. The number of samples in this study were 108 people. The data analysis method used is descriptive statistical analysis. The results show that climate change causes changes in temperature, changes in rainfall, changes in production so that it has an impact on changes in pepper productivity. Changes in temperature that occur in the study area are indicated by the percentage of respondents of 51.85%. Meanwhile, 30.56% of respondents stated that there was no change in temperature in the study area. Rainfall experienced a change with the percentage of respondents amounting to 75.00%, while the rest considered it unchanged with a percentage of 7.41% and 17.59% stating they did not know. Most of the farmers stated that their production had decreased by 75.93%. farmers answered they don't know with a percentage of 63.89%, this situation occurs because most farmers rarely calculate the amount of productivity. Only 20.37% of respondents answered that there was a change in productivity due to climate change.