The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
CV. Sumber Proteina is a company that engaged in animal husbandry that produces and distributes chicken eggs. The reporting process at this company is still done manually, so it takes quite a long time to be able to provide reporting data until it reaches the head office. Thus the report need long time to reach the manager. Based on this, this company need a website that can facilitate the delivery of reports and data processing reports, so as to minimize the time of sending data and managing data reports. Management of production data at this company can help decision-making parties at the management level to speed up the process of reporting and processing production data. The system development uses the RAD (Rapid Application Development) model and the design tool is the Unified Modeling Language (UML). The stages for developing RAD system begin at the planning requirements stage, the user design, the Rapid Construction stage and the cutover or system testing stage. The results of this study are in the form of a system that can provide information on the availability of chicken eggs and can also be used online for consumers.Keywords—Data Processing, Production, Report, Website.
Pada saat ini, setiap perusahaan dituntut untuk mampu bersaing secara kompetitif dengan perusahaan lain yang bergerak dalam bidang yang sama. Perkembangan industri otomotif di Indonesia khususnya kendaraan roda empat mengalami peningkatan setiap tahunnya. Saat ini konsumen dihadapkan pada pemilihan berbagai merek mobil. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung pengalaman merek terhadap loyalitas merek dan untuk mengetahui apakah ekuitas merek berpengaruh positif terhadap loyalitas merek. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Sampel yang digunakan adalah non-probability sampling dengan teknik judgment sampling. Hasil penelitian ini menunjukkan bahwa pengalaman merek dan ekuitas merek mempengaruhi loyalitas merek mobil Mitsubishi Pajero di Bandar Lampung dan mayoritas pemilik mobil Mitsubishi Pajero di Bandar Lampung adalah 78% laki-laki dan 22% perempuan. Dominasi laki-laki tersebut dikarenakan mayoritas mobil Mitsubishi yang dijual di Bandar Lampung adalah MPV yaitu Mitsubishi Pajero dengan karakteristik mobil yang sporty sehingga didominasi oleh konsumen laki-laki.
Along with the times, sports shoes like “Nike” have now developed into more modern and fashionable shoes, so they can be used in daily activities. Brand awareness and risk perception influencing intention to buy “Nike” shoes is the aim of this research. Descriptive analytical research is the model chosen to conduct this research. 100 respondents were used as a sample in this study through purposive sampling and questionnaires as a way of collecting data. The result study shows that the age group of 17-25 years is the dominant age group using “Nike” products. This age group is a productive age group so they have a good understanding of “Nike” products. Multiple linear regression analysis of brand awareness affects significantly the purchase intention as its significant value is 0.237. This shows that most consumers of “Nike” shoes have good brand awareness. The risk perception variable in this study has a significant effect of 0.201 to the purchase intention. In theory, risk perception will have a negative impact on purchase intention. However, there is a positive direction of risk perception on purchase intention.
Era digital saat ini sudah mulai berkembang sangat pesat khususnya teknologi yang memegang peranan penting bagi manusia untuk dapat bersaing dan beradaptasi di era yang semakin canggih dan cepat ini. Teknologi telah menghasilkan banyak perubahan yang memudahkan berbagai aspek kehidupan manusia, seperti inovasi produk-produk pendukung dalam memenuhi aktivitas sehari-hari sehingga kehadiran berbagai model bisnis baru yang berbasis teknologi. Fenomena yang terjadi di Indonesia adalah menerapkan sistem pembayaran tanpa uang tunai dengan menggunakan e-wallet. Salah satu e-wallet di Indonesia adalah ShopeePay. Penelitian ini untuk mengetahui apakah terdapat pengaruh yang diberikan oleh variabel Persepsi Kegunaan dan Persepsi Kemudahan sebagai variabel bebas terhadap variabel Niat Pengunaan sebagai variabel terikat (Sudi Pada Pengguna ShopeePay di Bandar Lampung). Adapun data yang digunakan dalam penelitian ini yaitu data primer dan data sekunder. Jumlah sampel dalam penelitian ini adalah sebanyak 130 responden. Metode pengambilan sampel menggunakan teknik non probability sampling yaitu teknik untuk menentukan sampel dengan pertimbangan tertentu. Hasil penelitian ini menunjukkan bahwa variabel Persepsi Kegunaan berpengaruh terhadap variabel Niat. Lalu variabel Persepsi Kemudahan berpengaruh terhadap variabel Niat Penggunaan.
Promotion is an element of the marketing mix that focuses on efforts to inform, persuade, and remind consumers of the company's brands and products. This study aims to determine the effect of social media-based promotions, namely entertainment, interaction, and trends on the purchase intention of service products at the Technico Lampung Job Training Institute. The Technico Lampung Job Training Institute has entertainment that can make consumers comfortable on the Facebook page which affects consumers' purchase intentions, Interaction affects consumers' purchase intentions, the implications of accepting this hypothesis are that the Technico Job Training Institute needs to be more active in replying to comments, replying to messages of criticism and suggestions. Log in to the Technico Job Training Institute facebook page, Trends affect consumers' purchase intentions. The implication of accepting this hypothesis is that the Technico Job Training Institute needs to pay attention to the current trend movements before making posts on the Facebook page and ultimately affecting consumers' purchase intentions
Provinsi Lampung merupakan wilayah yang terletak di ujung pulau Sumatera yang berseberangan dengan pulau Jawa merupakan gerbang Sumatera, yang mempunyai adat istiadat masyarakat yang dikenal dengan unsur adat Saibatin dan Papadun yang juga dikenal dengan istilah Ulun Lampung. Seiring dengan visi dan misi Provinsi Lampung guna melestarikan budayanya termasuk kerajinan bambu motif lampung maka tujuan yang akan di capai dalam kegiatan pelatihan di daerah Kecamatan Gunung Alip adalah untuk melestarikan dan mengembangkan kerajinan bambu. Pandemik COVID-19 yang mewabah sejak akhir tahun 2019 telah membawa dampak merugikan pada bidang ekonomi di Indonesia. Salah satu dampak negatifnya yakni menghambat bisnis Usaha Mikro Kecil dan Menengah atau UMKM di seluruh wilayah Indonesia, termasuk di Provinsi Lampung. Untuk mendukung keberlanjutan UMKM, dipandang perlu untuk membekali pelaku UMKM ketrampilan dan pengetahuan terkait e-commerce guna dapat meningkatkan peran kelembagaan dalam hal permodalan UMKM dengan pengembangan ekonomi lokal guna berdaya saing serta turunnya angka kemiskinan menjadi 20% juga peningkatan kunjungan wisatawan lokal dan mancanegara serta kegiatan seni dan budaya untuk melihat dan membeli melalui on-line dan juga secara langsung melihat produk kerajinan dan meningkatnya sarana perhubungan guna pendistribusian produk hasil kerajinan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah persiapan, pelaksanaan, penyampaian materi (praktik), refleksi, dan penutupan serta pemaparan penggunaan e-commerce serta evaluasi kegiatan pengabdian kepada masyarakat pada pengrajin bambu kecamatan Gunung Alip di Kabupaten Tanggamus.
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