Abstract:Promotion is an element of the marketing mix that focuses on efforts to inform, persuade, and remind consumers of the company's brands and products. This study aims to determine the effect of social media-based promotions, namely entertainment, interaction, and trends on the purchase intention of service products at the Technico Lampung Job Training Institute. The Technico Lampung Job Training Institute has entertainment that can make consumers comfortable on the Facebook page which affects consumers' purchase… Show more
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