<p>This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.</p>

This research intends to prove the causing factors: electronic word of mouth, brand image, and trust as the determinant of the online utilizing intention of streaming music platform: Spotify Premium. Moreover, this research follows the hypothesis testing design to implement this aim. To get the samples and their response, we selected 100 people in Bandar Lampung as the candidates of users of Spotify Premium based on the snowball sampling technique through the online survey. Also, we use the structural equation model with the variance approach to examine the three proposed hypotheses. After discussing the statistical results related to the hypothesis testing, we deduce that intention to use Spotify Premium is positively affected by electronic word of mouth, brand image, and trust. Additionally, brand image has the highest size effect, followed by electronic word of mouth and trust. To attract the attention of the candidates, Spotify needs to commit to keeping its motto: Listening is everything; by creating the lyrics on the video, give feedback to the suggestion and complaints on its official social media: Instagram, Twitter, and Facebook, and keep users' data secret and compensate the consumers for any losses.   Received: 25 October 2021 / Accepted: 3 February 2022 / Published: 5 March 2022

Purpose: This research is based on the online shopping trend which has increased in Indonesia and the Shopee marketplace site which has experienced a very significant increase in sales from previous years. Research methodology: This study aims to analyze the effect of the Hedonic Shopping Motivation Dimension on impulse buying. The population in this study are consumers who have made impulse purchases on the Shopee marketplace site. The sample in this study was taken using a purposive sampling method and determined by the Bernoulli formula. Results: The results of this study indicate that Idea Shopping (X3), Social Shopping (X4), and Relaxation Shopping (X5) have a positive and significant effect on Impulsive Purchases on the Shopee marketplace site. The results of this study indicate that the variable that has the most dominant effect on impulse buying is relaxation shopping and the variable that has the least effect is social shopping. Limitations: This research focuses on experience, idea, value, social and relaxation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the effect on Impulsive Purchases on the Shopee marketplace site and also the implications of marketing management theory. Keywords: 1. Hedonic Shopping Motivation 2. Impulsive Purchase 3. Marketplace 4. Shopee 5. Online Shopping

Background. Promotion is the most important part of an organization to inform a product that is produced. The challenge is that special libraries need to promote services and collections so that users can also take advantage of during the Pandemic. The purpose of this research is to find out the promotion, strategy, and innovation used by UPT Bung Karno Library during the pandemic in improving its services.Methodology. This study uses qualitative methods. This study obtained data through interviews, observation, and documentation from informants who were taken by purposive sampling, then analysed them using descriptive analysis techniques.Results and discussion. The study can be seen that the UPT Bung Karno Proclaimer Library conducts promotions using social media, brochures, exhibitions, and socialization. In addition, the strategy used by Bung Karno's proclaimer UPT Library in promoting the library to the public focused more on Bung Karno's ideas and thoughts. How to improve services at the UPT Bung Karno Proclaimer Library by creating the "SILAKAN" program and creating the "ISU Karno" application which is used to access collections at the UPT Bung Karno Proclaimer Library.Conclusions. The Bung Karno Proclamator Library UPT has been working on promotions, strategies and innovations to improve its services during the pandemic, and carried out agitation so that it is hoped that more people will visit the library.

One of crucial aspects in achieving a better level of sustainability in a country is the society’s responsible product consumption pattern, as descripted in The United Nations’ Sustainable Development Goals (SDGs). Inevitably, the dynamic interaction between consumers and products creates negative effects to the social and environmental dimension, including emissions from all the product’s life cycle phases. Among other products, the usage of private combustion engine vehicles in Indonesia is one of the highest emission producers and a highly fuel consuming product. While the exploitation of these vehicles for fulfilling basic needs is essential to increase the society’s quality of life, extended behaviour related to the vehicles may come from unimportant desire and endangers the dimensions of sustainability. This paper reveals the consumers’ problematic behaviour and their reasons, as a part of a sustainable design framework, by conducting survey and in-depth interview sessions. Subsequently, the data is analysed qualitatively using thematic analysis method. The results may address strategies for the manufacturers in designing future eco-friendly vehicles and also gives recommendations for other stakeholders in creating policies and educational programs for the society.

Manufacturing of sustainable products is on a high demand in order to attain a global responsible consumption and production pattern. Among the emerging efforts of various manufacturing companies, production of sustainable vehicles takes a special attention due to its massive impacts to the world’s sustainability dimensions. Meanwhile, youngsters in developing countries are interesting prospective customers for automotive products because their misterious characteristics and potential to contribute to the future sustainability. The research investigated the connectivities between automotive products sustainable designs and young customers purchase intention in Indonesia, using an experimental workshop. Empirical results have shown that each dimension has a significant effect to the youngsters’ preferences, although with different levels.

Economic growth in Pringsewu Regency from 2016 to 2021 has increased, except for in 2020, it has decreased slightly due to the Covid-19 pandemic and even caused a decline in economic growth, but in 2021, it has increased again. Seeing the great opportunity in the restaurant business, many people are interested in starting this business, causing competition in the restaurant business to become increasingly stringent. Lesehan D'Bakule has challenges in this business competition in order to get the consumers interested in buying at Lesehan D'Bakule. Lesehan D'Bakule carried out a promotion strategy, namely the promotion mix. This research was conducted to determine the influence of the promotion mix's dimensions on the buying interest of Lesehan D'Bakule consumers in Pringsewu. This research has 5 variables, namely advertising variables, sales promotion variables, public relations variables, personal selling variables, and direct marketing variables. This research uses the non-probably sampling methode, with a sample of 100 respondents who know Lesehan D'Bakule in Pringsewu and are interested in visiting Lesehan D'Bakule in Pringsewu. The results of this study indicate that the variables of advertising, sales promotion, public relations, personal selling, and direct marketing have a significant positive effect on consumer buying interest.

Promotion is an element of the marketing mix that focuses on efforts to inform, persuade, and remind consumers of the company's brands and products. This study aims to determine the effect of social media-based promotions, namely entertainment, interaction, and trends on the purchase intention of service products at the Technico Lampung Job Training Institute. The Technico Lampung Job Training Institute has entertainment that can make consumers comfortable on the Facebook page which affects consumers' purchase intentions, Interaction affects consumers' purchase intentions, the implications of accepting this hypothesis are that the Technico Job Training Institute needs to be more active in replying to comments, replying to messages of criticism and suggestions. Log in to the Technico Job Training Institute facebook page, Trends affect consumers' purchase intentions. The implication of accepting this hypothesis is that the Technico Job Training Institute needs to pay attention to the current trend movements before making posts on the Facebook page and ultimately affecting consumers' purchase intentions