The mediation relationship of customer satisfaction between service quality and repurchase intention on  e-commerce in Indonesia

Sari, Aida; Ambarwati, Dwi Asri Siti; Ramelan, Mudji Rachmat

doi:10.25105/jmpj.v13i1.6102

Cited by 6 publications

(5 citation statements)

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“…Namun penelitian lainnya membuktikan bahwa brand image tidak berpengaruh terhadap keputusan pembelian ulang [24]. Penelitian tentang kualitas layanan berpengaruh terhadap minat pembelian ulang [25] serta kualitas layanan berpengaruh terhadap keputusan pembelian ulang [26] [27]. Namun penelitian [28] membuktikan bahwa kualitas layanan website tidak berpengaruh terhadap keputusan pembelian ulang.…”

Section: Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan...unclassified

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Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Damaryanti

Thalib

Miranda

2022

JURIMA

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The purpose of this study was to determine and analyze the effect of brand image and service quality on repurchase decisions with consumer satisfaction as a moderating variable. This research was conducted on the Shopee marketplace with respondents residing in the Greater Jakarta area. This research category is using descriptive method and causality. The sampling technique used purposive sampling with a total sample of 420 respondents. Collecting data using a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The results of the study prove that brand image has a significant effect on repurchase decisions in the Shopee marketplace. Service quality has a significant effect on repurchase decisions on the Shopee marketplace. Consumer satisfaction did not succeed in moderating the relationship between brand image and repurchase decisions. Consumer satisfaction managed to moderate the relationship between service quality and repurchase decisions.

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Section: Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan...unclassified

“…Demikian pula penelitian [29] membuktikan bahwa kualitas layanan tidak berpengaruh terhadap keputusan pembelian ulang. Demikian pula [27] membuktikan bahwa kualitas layanan tidak berpengaruh terhadap pembelian ulang.…”

Section: Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan...unclassified

Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Damaryanti

Thalib

Miranda

2022

JURIMA

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“…Loyalitas didefinisikan sebagai serangkaian keputusan yang dibuat dari waktu ke waktu untuk mewakili pembelian terstruktur (Khan, 2013;Sari et al, 2020;Tabaku dan Zerellari, 2015). Loyalitas merek merupakan salah satu konsep dalam pemasaran yang telah dibuktikan sebagai konsep penting bagi perusahaan (Kandampully et al, 2015).…”

Section: Loyaltyunclassified

Pengaruh Satisfaction, Brand Love terhadap Brand Loyalty dan Word of Mouth

Purwanto¹,

2022

JMSAB

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This study aims to examine and determine the effect of consumer satisfaction, brand love on loyalty and WOM, and the influence of customer loyalty on WOM. The object of this research is Batik in Sumenep Regency. The sample for this study consisted of 200 people who were selected using the purposive sampling technique. The questionnaire was distributed to collect data. Path analysis and structural equation modeling were used in the test. Results-Based on this research, the variable of satisfaction has an influence on loyalty and word of mouth, love of the brand has an effect on loyalty, and customer loyalty has an effect on WOM. But the variable love of the brand has no significant effect on word of mouth. It is hoped that the research can provide information about the ability of satisfaction and brand love in influencing consumer loyalty and the ability of satisfaction and loyalty in influencing consumers to carry out the word of mouth. Furthermore, this research is useful for clothing business actors in the batik industry in developing appropriate strategies in developing their businesses.

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“…Pendapat lain menyatakan primiparitas, pemberian makanan prelaktal dan pemangkasan waktu pemberian kolostrum berhubungan dengan keterlambatan pemberian ASI pertama (IMD) (Gupta et al, 2018) Faktor-faktor seperti karakteristik budaya dan ekonomi, pemberian makan prelaktal dan kebijakan lembaga kesehatan masih belum optimal mengubah pengetahuan dan sikap masyarakat untuk berkomitmen memberikan ASI pertama pasca lahir. Sedangkan (Sari et al, 2020) mengidentifikasi faktor internal (pengetahuan, pendidikan dan sikap) dan faktor eksternal (peran keluarga dan dukungan petugas kesehatan) turut berperan dalam keberhasilan perilaku inisiasi menyusui. Berbagai alasan dikemukakan yaitu keterlambatan memindahkan ibu dari ruang persalinan, bayi disimpan di unit neonatal untuk observasi, ibu tidak cukup termotivasi setelah kelelahan pasca persalinan termasuk setelah operasi caesarea (Rao & Taduru, 2016).…”

Section: Pembahasanunclassified

Tinjauan Literatur Pengaruh Pendidikan Kesehatan Terhadap Perilaku Inisiasi Menyusui Dini (Imd) Pada Ibu Postnatal

Nurseha¹

2021

JHS

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The early initiation of breastfeeding (EIBF) in postnatal is still a health problem in the world. The prevalence of EIBF in one of the Government Hospitals in Tangerang City in the period January-July 2020 shows that 25.4%. Meanwhile, report in District of Banten Province in December 2018 showed 53.18%. Limited knowledge and experience triggers the behavior of EIBF and lactation is not optimal. Health education is present as an alternative solution in increasing the knowledge and understanding of postnatal about breastfeeding. The research objective was to review articles on the relation of health education on early initiation breastfeeding (EIBF) behavior in postnatal by searching and gathering information and conducting analysis. The research design used literature review on 20 articles from 2016-2019 which were taken from databases such as Google Scholar, Science Direct, PubMed, Research Gate and Elsevier. The results of the analysis of various studies concluded that there was a significant relationship between health education and early breastfeeding behavior (EIBF) (p-value <0.005). EIBF behavior in postnatal is far from satisfactory. The prevalence of EIBF behavior in various regions of the world shows more than half of mothers delay initiating breastfeeding. Health education about EIBF needs to be carried out in a planned, structured, massive, consistent and sustainable manner

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The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia

Cited by 6 publications

References 0 publications

Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Pengaruh Satisfaction, Brand Love terhadap Brand Loyalty dan Word of Mouth

Tinjauan Literatur Pengaruh Pendidikan Kesehatan Terhadap Perilaku Inisiasi Menyusui Dini (Imd) Pada Ibu Postnatal

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