Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Damaryanti, Febri; Thalib, Supriadi; Miranda, Agustinus

doi:10.55606/jurima.v2i2.253

Cited by 16 publications

(27 citation statements)

References 11 publications

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“…Based on research conducted by [7] and [31], together brand image, brand trust, and word of mouth have a positive and significant influence on purchasing decisions.…”

Section: The Relationship Of Brand Image Brand Trust and Word Of Mout...mentioning

confidence: 99%

“…A positive brand image will help producers become better known among consumers, encouraging consumers to choose products with a positive brand image [6]. Consumer relationships with the brands they use will provide a sense of security and trust in their products, and are known as brand trust [7]. Consumers believe that a brand with a good reputation will produce high-quality products.…”

Section: Introductionmentioning

confidence: 99%

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Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

Syaifulloh,

Lailla

2024

KSS

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This research aims to examine the influence of brand image, brand trust and word of mouth on product purchasing decisions. The population in this study is users of Garnier facial foam products in South Tangerang City and aged 17 years and over. The technique used for sample collection is the Side Purposive sampling technique, thus the sample used isin this study is 140. This research uses SmartPLS. The results of this study showed that brand image, brand trust and word of mouth has a significant positive effect on the purchase decision of Garnier facial foam products in South Tangerang City. The results of this research provide benefits for Garnier to improve its existing brand image to increase product sales and maintain environmental damage with a green beauty strategy. Furthermore companies can increase brand trust (trust) for the purpose of increasing consumer trust in the company, by building communication. other benefits are companies can increase word of mouth by providing something interesting. Companies need to find ways to make customers talk about the products they sell. Keywords: brand image, brand trust word of mouth, and purchase decision

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“…Based on research conducted by [7] and [31], together brand image, brand trust, and word of mouth have a positive and significant influence on purchasing decisions.…”

Section: The Relationship Of Brand Image Brand Trust and Word Of Mout...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

Syaifulloh,

Lailla

2024

KSS

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“…Kepuasan konsumen merupakan tingkat perasaan setelah membandingkan kinerja/hasil yang dirasakan dengan harapannya. Jadi tingkat kepuasan merupakan fungsi dari perbedaan antara kinerja yang dirasakan dengan harapan (Damaryanti et al, 2022). Kepuasan konsumen adalah perasaan senang atau kecewa seseorang yang muncul setelah membandingkan produk ataupun jasa yang mereka dipikirkan sebelumnya dan kinerja yang mereka harapkan (Philip Kotler, 2018).…”

Section: Pendahuluanunclassified

Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen

Siti Asriah Immawati,

Rosyid,

Kerin Paramita

2023

MAMEN: Jurnal Manajemen

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The purpose of this study was to determine how to improve purchasing decisions that are influenced by green marketing and eWom mediated by consumer satisfaction with The Body Shop products. This study uses a quantitative approach with an associative approach. This study consists of two independent variables, namely green marketing and eWom, one moderating variable, namely customer satisfaction and one dependent variable, namely purchasing decisions. The sample in this study amounted to 96 consumers of The Body Shop Sumarecon Serpong in the period January to April 2023.The sampling technique used was accidental technique. The data source was obtained through a questionnaire of 18 statements using a Likert scale of 1 (one) to 7 (seven) distributed via google form. The data analysis technique used is multiple linear regression with the help of SmartPLS software. From the results of the analysis, it is found that Green marketing has a positive and significant effect on customer satisfaction, eWom has a positive and significant effect on customer satisfaction, Green marketing has a positive and significant effect on purchasing decisions. eWom has a positive and insignificant effect on purchasing decisions. Customer satisfaction has a positive and insignificant effect on purchasing decisions.

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“…However, in the sales data of facial cosmetics in Indonesia. Wardah is still less competitive than outside products, namely Maybeline from New York, which is ranked top in sales (Suryani & Rosalina, 2019). People think that local products at affordable prices have below-average quality, which makes local brands unable to be well exposed and compete with other brands.…”

Section: Introductionmentioning

confidence: 99%

The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention

Sutanto,

Kussudyarsana

2024

JIMKES

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In the rapidly growing business world, companies are faced with intense competition due to the emergence of new companies. This research analyzes the role of brand trust, brand image and brand equity on repurchase intention of Wardah brand cosmetics. The aim of this research is to determine brand trust, brand image and brand equity on repurchase intentions. This research uses quantitative analysis with purposive sampling technique. The population of this study were FEB students at Muhammadiyah University, Surkarta who had purchased Wardah cosmetics with a sample of 192 respondents. The data collection technique uses a questionnaire with a standardized Likert scale using SPSS version 26. The analytical method used in this research is multiple linear regression analysis using several variables, namely brand trust, brand image, brand equity and repurchase intention. The results of this research show that brand trust has a significant effect on repurchase intentions, brand image has a positive and significant effect on repurchase intentions, brand equity has a significant effect on repurchase intentions. This is proven by F sig. 0.000 is smaller than 0.05. The R Square value of 0.982 indicates that the ability of the brand trust model (X1), brand image (X2), brand equity (X3) explains the variation in the repurchase intention variable (Y) by 98.2% and the remainder is influenced by other independent variables by 1.8 %.

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Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Moderating

Cited by 16 publications

References 11 publications

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

Meningkatkan Keputusan Pembelian Konsumen The Body Shop Melalui Green Marketing dan E-Wom Dimediasi Kepuasan Konsumen

The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention

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