The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
CV. Sumber Proteina is a company that engaged in animal husbandry that produces and distributes chicken eggs. The reporting process at this company is still done manually, so it takes quite a long time to be able to provide reporting data until it reaches the head office. Thus the report need long time to reach the manager. Based on this, this company need a website that can facilitate the delivery of reports and data processing reports, so as to minimize the time of sending data and managing data reports. Management of production data at this company can help decision-making parties at the management level to speed up the process of reporting and processing production data. The system development uses the RAD (Rapid Application Development) model and the design tool is the Unified Modeling Language (UML). The stages for developing RAD system begin at the planning requirements stage, the user design, the Rapid Construction stage and the cutover or system testing stage. The results of this study are in the form of a system that can provide information on the availability of chicken eggs and can also be used online for consumers.Keywords—Data Processing, Production, Report, Website.
Provinsi Lampung merupakan wilayah yang terletak di ujung pulau Sumatera yang berseberangan dengan pulau Jawa merupakan gerbang Sumatera, yang mempunyai adat istiadat masyarakat yang dikenal dengan unsur adat Saibatin dan Papadun yang juga dikenal dengan istilah Ulun Lampung. Seiring dengan visi dan misi Provinsi Lampung guna melestarikan budayanya termasuk kerajinan bambu motif lampung maka tujuan yang akan di capai dalam kegiatan pelatihan di daerah Kecamatan Gunung Alip adalah untuk melestarikan dan mengembangkan kerajinan bambu. Pandemik COVID-19 yang mewabah sejak akhir tahun 2019 telah membawa dampak merugikan pada bidang ekonomi di Indonesia. Salah satu dampak negatifnya yakni menghambat bisnis Usaha Mikro Kecil dan Menengah atau UMKM di seluruh wilayah Indonesia, termasuk di Provinsi Lampung. Untuk mendukung keberlanjutan UMKM, dipandang perlu untuk membekali pelaku UMKM ketrampilan dan pengetahuan terkait e-commerce guna dapat meningkatkan peran kelembagaan dalam hal permodalan UMKM dengan pengembangan ekonomi lokal guna berdaya saing serta turunnya angka kemiskinan menjadi 20% juga peningkatan kunjungan wisatawan lokal dan mancanegara serta kegiatan seni dan budaya untuk melihat dan membeli melalui on-line dan juga secara langsung melihat produk kerajinan dan meningkatnya sarana perhubungan guna pendistribusian produk hasil kerajinan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah persiapan, pelaksanaan, penyampaian materi (praktik), refleksi, dan penutupan serta pemaparan penggunaan e-commerce serta evaluasi kegiatan pengabdian kepada masyarakat pada pengrajin bambu kecamatan Gunung Alip di Kabupaten Tanggamus.
Pada saat ini, setiap perusahaan dituntut untuk mampu bersaing secara kompetitif dengan perusahaan lain yang bergerak dalam bidang yang sama. Perkembangan industri otomotif di Indonesia khususnya kendaraan roda empat mengalami peningkatan setiap tahunnya. Saat ini konsumen dihadapkan pada pemilihan berbagai merek mobil. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung pengalaman merek terhadap loyalitas merek dan untuk mengetahui apakah ekuitas merek berpengaruh positif terhadap loyalitas merek. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Sampel yang digunakan adalah non-probability sampling dengan teknik judgment sampling. Hasil penelitian ini menunjukkan bahwa pengalaman merek dan ekuitas merek mempengaruhi loyalitas merek mobil Mitsubishi Pajero di Bandar Lampung dan mayoritas pemilik mobil Mitsubishi Pajero di Bandar Lampung adalah 78% laki-laki dan 22% perempuan. Dominasi laki-laki tersebut dikarenakan mayoritas mobil Mitsubishi yang dijual di Bandar Lampung adalah MPV yaitu Mitsubishi Pajero dengan karakteristik mobil yang sporty sehingga didominasi oleh konsumen laki-laki.
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