The purposes of this study are: 1) To assess the impact of green brand positioning, consumers’ attitude toward green brands and green brand knowledge on green product purchase intention, 2) To examine the variation of contribution from green brand positioning, consumers’ attitude toward green brands, and green brand knowledge toward green product purchase intention, 3) To identify the significant influence of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention. A questionnaire was utilized to gather the data. The purposive sampling technique was used, involving respondents who practice a green lifestyle and have had green product purchasing experience. The data were analyzed using the three-stage hypothesis analysis model: Simultaneous variable testing (F-testing), coefficient of determination (R2), and partially hypothesis testing (t-testing). Simultaneous variable testing results stated that simultaneously green brand, attitude, and green knowledge influencing green product purchase intention. The three independent variables, namely green brand positioning, attitude, and green knowledge, explain 69.20% of the green product purchase intention variation while unknown variables influence the rest. Green brand positioning and green brand knowledge variable have a significant influence on green product purchase intention. In contrast, consumers’ attitudes toward green brands did not significantly influence green product purchase intention. Firms and businesses can use green brand positioning to better market their products, improve consumers’ green brand knowledge and attitude toward green brands, and increase green brand purchase intentions.
This study aims to (1) analyze the level of income and (2) analyze the factors that influence the level of household welfare of cassava farmers. The study was conducted in Gunung Agung Village, Terusan Nunyai District, Central Lampung Regency with a survey method. The sample of farmers 78 respondents was taken by proportional stratified simple random sampling. Data analysis using quantitative descriptive methods include income analysis, welfare level analysis according to BPS and Sayogyo, and using a binary logit model. The results show that the source of household income of cassava farmers is increasingly diverse and leads to off and non-farm activities. Revenue from cassava farming has decreased but is still dominant. Based on BPS and Sayogyo criteria, most cassava farming households are in a decent and prosperous life group. The factors that influence the level of welfare of cassava farmers are the amount of work, cassava farming experience, and household income.
Forest plays an important role to support a global environment. Currently, forest degradation occurs in developing countries. Therefore, the excellent strategies to against the forest degradation must be found. One of the best solutions is understanding the information of vegetation condition. Here, the objective of this paper was to apply a method as the assessment of vegetation monitoring using satellite data in the integration of conservation education forest at great forest Wan Abdul Rachman in Lampung Province, Indonesia. In this study, normalized difference vegetation index (NDVI) was used, completed with satellite data (namely MODIS). This technique helps in monitoring vegetation status. Data NDVI from MODIS satellite data showed that forest area decrease very small from 2000-2017. The data was obtained for June, July, and the end of September.
Increases in air temperature indicate a global climate change. Thus, information in the change of temperature regional scale is important to support global data. The present research was conducted in Gifu city and Ogaki city located in Gifu prefecture, Japan. The results showed that, average air temperatures in both cities are quite similar with a difference value of under 1 o C. Maximum air temperature in Gifu city is significantly higher than Ogaki city, whereas minimum air temperature in Gifu city is significantly lower than in Ogaki city. Daily range of air temperature in Gifu city significantly higher than in Ogaki city. In both cities, air temperature relatively increased in three decades. This is because of different in land characteristics in both cities.
Abstract. Murniati K, Mutolib A. 2020. The impact of climate change on the household food security of upland rice farmers in Sidomulyo, Lampung Province, Indonesia. Biodiversitas 21: 3487-3493. Climate change in the agricultural sector, particularly food crops, significantly decreases the production, causing the anomaly influences of El-Niño (drought) and La-Nina (flood). Climate change will have an impact on food availability and accessibility, thereby disrupting the food security and vulnerability of farmer households. This study aimed to: analyze the livelihood vulnerabilities, determine the food security level, and assess the livelihood vulnerability on the food security of upland rice farmer households against climate change. This study was conducted in Sidomulyo Sub-district, South Lampung District. The samples were randomly selected among farmers, resulting in 66 selected farmers. The analysis included: the livelihood vulnerability index– intergovernmental panel of climate change (LVI-IPCC), food security index based on the Indonesian Institute of Sciences, and the Ordinal Model Logit (Ologit). The results showed that the upland rice farmer’s household had a livelihood vulnerability of 0.071, belonged to the medium category. Most farmer households (77.27%) were categorized as food secure. The “secure” category in the food security index is obtained if the upland rice farmers fulfill three criteria includes food availability, food stability, and food sustainability. The strategy of climate change adaptation, rice price, and phonska fertilizer price affects the food security of farmers’ households. Climate change adaptation strategies are indispensable for sustainable food security.
This study aims to analyze the success of the KUB program and the coastal community development strategy in Tanggamus Regency. The research was conducted in Kota Agung Sub-district, Tanggamus Regency, Lampung Province, which is a fishery center in Tanggamus Regency. The study was conducted in July and August 2019. The research method uses a quantitative approach to the survey method. Qualitative data was collected to support research studies through in-depth interviews, focus group discussions (FGD), and field observations. The data collected will be analyzed using qualitative descriptive approaches. The results showed that the capture fisheries program was generally good and following the needs of fishermen to increase catches. Nevertheless, in the implementation of activities in the joint business groups still need to be improved access, because program assistance is still felt by some individuals. Besides, increased communication between group members strengthens joint business groups is needed. The strategy of developing coastal communities in increase independence is through training in processing fishery products, fostering entrepreneurship, policies to limiting fishery products from outside the region, increasing public awareness about of maintaining the cleanliness of the sea and the environment and promote cooperation with stakeholders to support the sustainability of fisheries businesses.
One of the government's efforts to accelerate development in disadvantaged, deepest and outermost regions is through the Village Fund Policy. One of the obligations after the issuance of Law No. 6 of 2014 is the implementation of BUMDes (Village-Owned Enterprises). The study aims to analyze the contribution of Village Funds in the development of BUMDes in Hanura Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study used a qualitative descriptive approach. Data collection was carried out through in-depth interviews with village officials and managers of BUMDes and field observations. The results of this study indicate that village funds in Hanura Village have contributed to the development of BUMDes. In 2018 the Hanura Village Government budgeted costs for the Procurement of Infrastructure Production Activities for Agriculture / livestock / fisheries production of Rp. 12,265,000.00. Then the Budget for Procurement of Marketing Infrastructure Activities (Shop and Cooperative Development) is Rp. 104,700,000.00, and the Community Economic Business Development and Establishment Activities (for other Capital Equipment and Machine Expenditures and animal and livestock capital expenditures) of Rp. 39,999,997.00. The business units owned by BUMDes Conscience include: 1) Market Management, 2) Product and Service Units, 3) Home Industry. One of the BUMDes marketing strategies is through online sales through the BUMDes website.
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