Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.

Abstrak Penelitian ini bertujuan mendeskripsikan pengembangan modul digital sebagai bahan ajar biologi untuk siswa kelas XI IPA di MAN 2 Jember Tahun Pelajaran 2019/2020 dan mendeskripsikan kevalidan modul digital sebagai bahan ajar biologi untuk siswa kelas XI IPA di MAN 2 Jember Tahun Pelajaran 2019/2020. Penelitian ini merupakan jenis penelitian dan pengembangan (Research and Development) dengan pendekatan model ADDIE (Analyze, Design, Development, Implementation, Evaluation). Tahap pada penelitian ini hanya sampai tahap Development karena keterbatasan kondisi pandemi Covid-19. Sehingga tidak memungkinkan untuk dilakukannya tahap implementasi dan evaluasi. Modul digital yang dikembangkan masih sebatas uji kevalidan produk yang melibatkan lima validator, yaitu dua orang ahli materi, dua orang ahli media, dan satu orang ahli desain pembelajaran. Adapun instrumen yang digunakan dalam penelitian ini berupa angket yang kemudian hasil angketnya dianalisis secara deskriptif kuantitatif. Berdasarkan analisis data, hasil validasi dari ahli materi sebesar 97,35%, ahli media sebesar 89%, ahli desain pembelajaran sebesar 80,5%, berdasarkan kriteria validitas yang digunakan bahwa nilai tersebut dikategorikan sangat valid, dengan demikian dapat disimpulkan bahwa bahan ajar yang dikembangkan berupa modul digital sangat valid sebagai bahan ajar biologi siswa kelas XI IPA.   Abstract This study aims to describe the development of digital modules as biology teaching materials for class XI science students at MAN 2 Jember in the 2019/2020 academic year and to describe the validity of digital modules as biology teaching materials for students in class XI science at MAN 2 Jember in the 2019/2020 academic year. This research is a type of research and development (Research and Development) with the ADDIE model approach (Analyze, Design, Development, Implementation, Evaluation). The stage in this research is only up to the Development stage due to the limited conditions of the Covid-19 pandemic. So it is not possible to carry out the implementation and evaluation stages. The digital module developed is still limited to product validity testing involving five validators, namely two material experts, two media experts, and one learning design expert. The instrument used in this study was a questionnaire which was then analyzed quantitatively descriptively. Based on data analysis, the validation results from material experts are 97.35%, media experts are 89%, learning design experts are 80.5%, based on the validity criteria used that the value is categorized as very valid, thus it can be concluded that the teaching materials used developed in the form of a very valid digital module as a biology teaching material for class XI science students.

<p>This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers. </p>

This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in this study are DANA application users who have transacted using the application and are domiciled in the city of Semarang, Central Java. The number of samples used in this study were 100 respondents.In this study, data was collected through distributing questionnaires to selected samples through non-probability sampling techniques with purposive sampling method. Measurement in the questionnaire uses a Likert scale. Five hypotheses were tested using quantitative methods with the data analysis technique used is multiple linear regression which was estimated with the help of computer software in the form of SPSS version 25.The results of the analysis of this study indicate that brand experience has a positive and significant effect on brand resonance, brand experience has a positive and significant effect on brand reputation, brand experience has a positive and significant effect on brand loyalty, brand resonance mediates the effect of brand experience on brand loyalty and brand reputation mediates. the influence of brand experience on brand loyalty.

Career decision-making of vocational high school students is still something that does not receive serious attention and causes students to experience career decision difficulties. One of the causes of difficulty in making career decisions is students' lack of confidence in their abilities. This study aims to develop a guidebook for rational emotive behavior counseling (REBC) which is intended for school counselors. REBC counseling can help counselees to understand their cognitive conditions that lead to emotional disturbances so that counselees can change irrational thoughts and understand the consequences of their behavior. The guidebook that was developed contains material on career self-efficacy, REBC counseling, and procedures for implementing REBC counseling in six stages of counseling sessions. This development research uses research and development methods from Borg and Gall with research procedures that have been adapted to the conditions of the research field. The guidebook validity test was carried out by one expert who tested the material, one media expert, and two school counselors as potential users by taking into account the accuracy assessment, usability assessment, convenience assessment, and attractiveness assessment. The results of the material and media expert test were analyzed using the average, while the results of the prospective user test were analyzed using the inter-rater agreement. The test results show that the guidebook gets a high score and it can be concluded that the REBC counseling guide that has been developed is suitable for use by school counselors in implementing REBC in order to increase the career self-efficacy of vocational high school students.Abstrak: Pengambilan keputusan karier siswa sekolah menengah kejuruan masih menjadi suatu hal yang kurang mendapat perhatian serius dan menyebabkan siswa mengalami kesulitan keputusan karier. Salah satu penyebab kesulitan mengambil keputusan karier adalah ketidakyakinan siswa terhadap kemampuan yang dimiliki. Penelitian ini bertujuan mengembangkan sebuah buku panduan konseling rational emotive behavior counseling (REBC) yang diperuntukan bagi konselor sekolah. Konseling REBC dapat membantu konseli untuk memahami kondisi kognitifnya yang mengakibatkan gangguan emosional, sehingga konseli dapat merubah pikiran irasional dan memahami konsekuensi dari tingkah lakunya. Buku panduan yang dikembangkan panduan berisi tentang materi efikasi diri karier, konseling REBC, dan prosedur penerapan konseling REBC sebanyak enam tahap sesi konseling. Penelitian pengembangan ini menggunakan metode research and development dari Borg dan Gall dengan prosedur penelitian yang telah disesuaikan dengan kondisi lapangan penelitian. Uji validitas buku panduan dilakukan oleh satu ahli yang menguji materi, satu ahli media, dan dua konselor sekolah sebagai calon pengguna dengan memperhatikan penilaian ketepatan, penilaian kegunaan, penilaian kemudahan, dan penilaian kemenarikan. Hasil uji ahli materi dan media dianalisis menggunakan rerata, sedangkan hasil uji calon pengguna dianalisis menggunakan inter-rater agreement. Hasil uji menunjukkan buku panduan memperoleh nilai yang tinggi dan dapat disimpulkan bahwa panduan konseling REBC yang telah dikembangkan sesuai untuk digunakan konselor sekolah dalam melaksanakan REBC guna meningkatkan efikasi diri karier siswa sekolah menengah kejuruan..