Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.

This study aims to analyze the impact of experiential marketing and service quality on revisit intention which visitors' satisfaction as mediating variable. The sample of our study was the 135 visitors' of Grand Puri Maerokoco, one of the tourism sites in Semarang, Central Java, Indonesia. The result of SEM analysis on those data shows that experiential marketing and service quality have indirect, positive, and significant effect on revisit intention, using visitors' satisfaction as intervening variable. However, experiential marketing and service quality are not significantly affected revisit intention. Discussions and implications of this study are presented.

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This study aims to measure the psychological well-being of the housewives. The research method used is a mixed method that combines quantitative and qualitative methods. The chosen mix method approach was sequential designs with an explanatory strategy, which was characterized by collecting and analyzing quantitative data followed by data collection and qualitative data analysis. This study uses convenience sampling technique. The sample consisted of 66 women aged 18-40 years. The technique used is descriptive, so that no hypothesis is tested. The measuring instrument used was the Psychological Well-Being Scale questionnaire. Based on the analysis of the results of the research conducted, it was found that the the majority had moderate psychological well-being. Based on the tests, there were no significant differences in psychological well-being based on demographic factors such as age at marriage, work status before marriage, and monthly income.

Student volunteers who are members of the handling of the COVID-19 pandemic in Padjadjaran University aim to help students affected by the COVID-19 pandemic. The impact of the pandemic which resulted in physical and psychological problems that aroused the desire to help from student volunteers. This study aims to determine the relationship between psychological preparedness and adaptive behavior in student volunteers. This study uses a quantitative approach using a questionnaire as a research instrument. The study was carried out on 53 student volunteers who are members of the handling of the covid-19 pandemic. The data was processed using the Pearson's correlation statistical test and the results obtained r = 0.655 (ρ 0.000 < 0.05) which means that there is a positive and significant relationship between psychological preparedness to face disasters and the adaptive behavior of student volunteers. Student volunteers have the intention to become volunteers in the future with experience from handling the COVID-19 pandemic.