Products' end-of-life management has recently become a critical business issue. One of the possible end-of-life strategies is remanufacturing, which can provide competitive advantages through material and energy savings. Beyond industrial organization challenges, there is a question about the interest of developing a green marketing strategy for remanufactured products. Indeed, remanufactured products can be considered as green products since their industrial process has environmental benefits. Our paper asks whether consumers are willing to pay for remanufactured products, especially when they are informed that these products are 'green'. We use experimental auctions to elicit consumers' WTP for specific characteristics of remanufactured products. Our study indicates that consumers tend to value the remanufactured product less than the conventional one unless they are informed about their respective environmental impacts. We find no evidence that consumers are willing to pay a premium for the green (i.e. remanufactured) product. However, providing environmental information to consumers has an effect on their WTP for the conventional product: they generally decrease significantly their WTP for the conventional (and thus most polluting) product.

This paper investigates consumers' willingness to pay (WTP) a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analyzed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

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In this paper we analyse the development of corporate environmental management systems through the core elements of the emerging evolutionary theory of the firm. The environmental management process means a process by which organizations change their structures and cultures as a result of an interlinked effort of individual learning and organizational transformation. We propose that effective environmental management capacities derive primarily from the adaptation of three constitutive mechanisms of firms: the coordination mechanisms, the cognitive mechanisms and the incentive mechanisms. Our theoretical results are supported by case studies in 12 industrial firms localized in France (Alsace) and in Germany (Baden-Wurtemberg).

In this paper, we examine the question of whether a collective activity can influence cooperation in a subsequent repeated one-shot prisoner's dilemma ( PD) game. We conduct two series of experiments. The first consists of control experiments in which 30 periods of a PD game are played, with a random rematching of the pairs in every period. In a second series of experiments, subjects first play a donation game (DG) and then the PD game. In the DG, they collectively discuss the amount of a donation to a given charity, before putting the question to an individual and anonymous vote. Cooperation levels in the PD games preceded by the DG are significantly lower than those observed in the control experiment.JEL classification: C72, C91, C92.

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To maintain energy balance in the grid, energy flexibility is entailed at consumer side. Generally, the participants of demand response experiments are offered economic incentive with historic or normative feedback on their energy consumption. In this article, we present an energy flexibility experiment concerning residential sector, which is based on nudge signals with indirect feedback and no monetary incentive. The results show that nudge signal can serve as an important tool to implement energy flexibility without hindering consumer's comfort. This study is effective to implement energy flexibility on local energy communities while offering no direct economic incentive. Key Innovations Load curtailment and load shifting alerts are conceived for the residential buildings based on the day ahead forecasted condition of national grid.  Nudge cocktail (a collection of nudge signals) is devised for sending alerts to the participants. The participants may respond to each alert according to their degree of flexibility without loss of comfort.  Reference load curve is formulated for each participant. An image of reference load curve superposed on measured load curve is sent to the subjects as indirect feedback. Practical ImplicationsThe study is significant for energy flexibility of residential sector to mitigate forecasted day ahead energy imbalance in the grid. The load shifting alerts are based on the historic consumption of same sector, which enables the participant to implement energy flexibility according to their degree of flexibility without any loss of comfort.

International audienceUnderstanding consumer preferences is a key element of new product development and sustainable consumption. Among sustainable products, we consider new products with upgradability properties. Upgradeability helps to prolong the lifespan of a product, satisfying changing consumer preferences and needs. This additional created value must be measured by willingness to pay premiums. This paper uses a method which valorizes each attribute of the product and analyzes the determinants of these premiums. A key advantage of the calibrated auction-conjoint method is the possibility of estimating numerous attributes with a large number of attribute levels. The results support the idea that consumers are willing to pay premiums for upgradeable, sustainable products, although these premiums are rather weak for some durable products in the study