Products' end-of-life management has recently become a critical business issue. One of the possible end-of-life strategies is remanufacturing, which can provide competitive advantages through material and energy savings. Beyond industrial organization challenges, there is a question about the interest of developing a green marketing strategy for remanufactured products. Indeed, remanufactured products can be considered as green products since their industrial process has environmental benefits. Our paper asks whether consumers are willing to pay for remanufactured products, especially when they are informed that these products are 'green'. We use experimental auctions to elicit consumers' WTP for specific characteristics of remanufactured products. Our study indicates that consumers tend to value the remanufactured product less than the conventional one unless they are informed about their respective environmental impacts. We find no evidence that consumers are willing to pay a premium for the green (i.e. remanufactured) product. However, providing environmental information to consumers has an effect on their WTP for the conventional product: they generally decrease significantly their WTP for the conventional (and thus most polluting) product.

This paper investigates consumers' willingness to pay (WTP) a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analyzed with a mixed logit model and reveal significant premiums for both environmental attributes of the product.

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In this paper we analyse the development of corporate environmental management systems through the core elements of the emerging evolutionary theory of the firm. The environmental management process means a process by which organizations change their structures and cultures as a result of an interlinked effort of individual learning and organizational transformation. We propose that effective environmental management capacities derive primarily from the adaptation of three constitutive mechanisms of firms: the coordination mechanisms, the cognitive mechanisms and the incentive mechanisms. Our theoretical results are supported by case studies in 12 industrial firms localized in France (Alsace) and in Germany (Baden-Wurtemberg).