Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

Michaud, Céline; Llerena, Daniel; Joly, Iragaël

doi:10.1093/erae/jbs025

Cited by 106 publications

(65 citation statements)

References 35 publications

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“…Our results are consistent with Michaud et al (2013) who found lowering the carbon footprint of roses was valued more than applying a composite standard that comprised of energy efficiency, waste management, fertiliser use and social requirements. Conversely, Onozaka et al (2011) found that United States consumers valued reductions in the carbon footprint of tomatoes less than organic certification, and placed no value on carbon footprint reductions for apples.…”

Section: Resultssupporting

confidence: 91%

“…The potential for carbon labelling of food products to change consumer behaviour has been recognised (Vanclay et al, 2011;Cohen & Vandenbergh, 2012) and the practice of carbon labelling is likely to grow in importance (Roos & Tjarnemo, 2011). While some attention has been focused on estimating monetary values of consumer preferences for changes in carbon emissions levels of food products (Caputo Nayga & Scarpa, 2013) including fruit (Aoki & Akai, 2013;Onozaka & McFadden, 2011) meat products (Koistinen et al, 2013) and non-food products including flowers (Michaud, Llerena, & Joly, 2013; and air travel (Mackerron, Egerton, Gaskell, Parpia, & Mourato, 2009) the literature is scarce relative to that for other credence attributes such as organics or food safety. This study is motivated by a need to improve understanding of the relative importance of multiple environmental sustainability attributes of primary sector fruit production including carbon emissions reductions.…”

Section: Introductionmentioning

confidence: 99%

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Valuing Preferences for Environmental Sustainability in Fruit Production by United Kingdom and Japanese Consumers

Tait¹,

Saunders²,

Guenther³

2015

JFR

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Reduction of carbon intensity of high volume grocery products is potentially a major contributor in meeting climate targets. In a choice experiment concerning fruit purchase decisions in the United Kingdom and Japan, this study estimates consumer willingness to pay for sustainability attributes of production alongside vitamin content, including water use efficiency, waste and packaging, and carbon emissions. Results indicate that sustainability attributes significantly influence consumers' fruit purchase decisions. Preferences are found to be very similar between countries, with reduction of carbon emissions the most valued sustainability attribute by both UK and Japanese consumers and increased vitamin content the least. This study's findings provide implications for carbon emission labeling development in the context of international food supply chains, and primary sector strategy encouraging initiatives to improve environmental performance domestically.

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Section: Resultssupporting

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Valuing Preferences for Environmental Sustainability in Fruit Production by United Kingdom and Japanese Consumers

Tait¹,

Saunders²,

Guenther³

2015

JFR

View full text Add to dashboard Cite

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“…The fact that consumers are willing to pay a higher price for animal products obtained by means of production processes which enhance animal welfare has been shown by several studies (Lagerkvist and Hess 2010;Lusk and Norwood 2011b;Michaud et al 2013). However, what appear partly neglected in the literature are the determinants of consumer choices explaining the different sensitivities observed among individuals (and among different countries) toward animal welfare, both as a general concern and when it comes to food choices (Heerwagen et al 2015).…”

Section: Introductionmentioning

confidence: 99%

Determinants of Individual Attitudes Toward Animal Welfare-Friendly Food Products

Cembalo

Caracciolo

Lombardi

et al. 2016

J Agric Environ Ethics

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Animal welfare involves societal and human values, ethical concerns and moral considerations since it incorporates the belief of what is right or what is wrong in animal treatment and care. This paper aims to ascertain whether the different dimensions of individual attitudes toward animal welfare in food choices may be characterized by general human values, as identified by Schwartz. For this purpose, an EU-wide survey was carried out, covering almost 2500 nationally representative individuals from five European countries. Compared with the previous literature this study shows a twofold novelty: (1) it develops a general framework to link individual enduring beliefs and attitudes toward animal welfare attributes in food choices; (2) the framework is analyzed within a broad-based crosscountry study. Our empirical results prove that human values related to self-transcendence are strongly associated to overall animal welfare attitudes and especially to those explicitly related to food choices, while values related to the spheres of selfenhancement and conservatism are significantly associated to less sensitive attitudes to animal welfare. Moreover, our results appear to indicate that a determinant of animal welfarism in food choices is potentially associated to individual concerns regarding food safety issues.

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“…Recently, Conjoint Analysis (CA) has aroused great interest in the world of market research (Darby et al 2008;Michaud et al 2013). CA consists of a set of multivariate statistical methodologies that can detect those attributes of a product that are important in the evaluation process of the consumer, and thus determine the benefit associated with each characteristic of the product (partial utility) and, consequently, the global benefit (global utility).…”

mentioning

confidence: 99%

Consumer perception of cured pork meats: the added value of the organic attribute

Gaviglio¹,

Pirani²

2015

Czech J. Food Sci.

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Gaviglio A., Pirani A. (2015): Consumer perception of cured pork meats: the added value of the organic attribute. Czech J. Food Sci., 33: 32-36.Convenience foods, such as cured meats, have always been appreciated in terms of their price, convenience and of course their taste. The pig sector in Italy is substantially stable, and has recently been enhanced by new forms of product differentiation, such as quality certifications. We studied consumer preferences with respect to cured meats from organic farming using a Choice Experiment (CE) and Conditional Logit (CL) approach. In order to estimate consumer attitudes towards organic cured meats, we estimated the weight of externalities that such meats produce presenting them as intrinsic attributes of the product. The final aim was therefore to examine how better health, the protection of biodiversity and the reduction of pollution can affect the choices of organic versus conventional cured meats. Given the characteristics of CE, the trade-offs among these attributes and their value in terms of consumer willingness to pay (WTP) were thus estimated. The results indicate that consumers are well-disposed to organic cured meats, and are aware of the need to support livestock productions that respect the environment and animal welfare.

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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

Cited by 106 publications

References 35 publications

Valuing Preferences for Environmental Sustainability in Fruit Production by United Kingdom and Japanese Consumers

Valuing Preferences for Environmental Sustainability in Fruit Production by United Kingdom and Japanese Consumers

Determinants of Individual Attitudes Toward Animal Welfare-Friendly Food Products

Consumer perception of cured pork meats: the added value of the organic attribute

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