Elicitation of willingness to pay for upgradeable products with calibrated auction-conjoint method

Lobasenko, Valeriia; Llerena, Daniel

doi:10.1080/09640568.2016.1271776

Cited by 8 publications

(3 citation statements)

References 18 publications

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“…In operations management literature, product upgradability is often advocated as a design strategy that can guarantee the functionality and durability of the product owned by the consumer (Baines et al, 2007, [A]). Upgrades help alleviate the environmental harm that results from rapid product replacement by prolonging the lifespan of a product, but they also satisfy changing consumer preferences and needs and create value for consumers (Lobasenko and Llerena, 2017, [H]; Michaud et al, 2017, [D, G]). The competitive advantage of upgradable products relies on manufacturers’ commitments in terms of price and design (Krishnan and Ramachandran, 2011, [G]).…”

Section: Product-oriented Pss and Obsolescencementioning

confidence: 99%

Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Munten

Vanhamme

Swaen

2021

Recherche et Applications en Marketing (English Edition)

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This conceptual article reviews current knowledge across relevant disciplines and proposes a research agenda related to the capacity of product-oriented product–service systems (PSS) – which are servitization practices, similar to product–service bundling – to mitigate the obsolescence problem of durable products (in the form of deliberate curtailment of product lifespans or symbolic devaluation of devices). Taking both consumer and company perspectives on this possibility, this study outlines paths for research into how marketing can advance knowledge, particularly in relation to product design and sustainable marketing fields. As a contribution to product–service bundling literature, this article also proposes that different types of bundling strategies can be deployed strategically to enhance environmental performance and reduce obsolescence. The effects of product-oriented PSS on obsolescence depend on the type of added services that companies bundle with their products. This insight offers some implications for managers who might seek to adopt product–service bundling and for regulators and policy makers who want to combat obsolescence.

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Section: Product-oriented Pss and Obsolescencementioning

confidence: 99%

Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Munten

Vanhamme

Swaen

2021

Recherche et Applications en Marketing (English Edition)

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“…The first one (Sandra and Alessandro, 2021) was a preliminary study of WTP for a new eco-friendly product that is still not available, and the authors used a relatively large sample of consumers for their research in comparison with the rest of the papers. In the second article (Lobasenko and Llerena, 2017), researchers used a new methodthe calibrated auction-conjoint method-which gives a clearer image of how customer preferences are formed. The authors argue that it is impossible to identify one crucial attribute of a product that has a greater impact on consumer preferences than other attributes.…”

Section: Managing Sustainable Consumption Of Durablementioning

confidence: 99%

Managing sustainable consumption of durable goods – A systematic literature review

et al. 2021

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Summary The production and use of durable goods have severe consequences for the natural environment. Reducing those influences is highly desirable and is possible to achieve by changing customers’ preferences and promoting the purchase and usage of more green or eco-friendly substitutes. In this paper, we aimed to answer the following questions: (1) What are the main determinants of WTP for sustainable durable goods? (2) What are the main policy measures that influence WTP, and do they have a significant impact on it? (3) What are the main contributions of authors dealing with the topic of sustainable consumption? A manual content analysis was conducted, based on a sample of papers downloaded from the SCOPUS database that address the issue of willingness to pay for sustainable durable goods. Our analyses revealed that the socioeconomic characteristics of consumers have a significant impact on their WTP. Additionally, it has been proven that subjectively expressed environmental awareness correlates with eco-friendly declarations and actual behaviour. The most common policy measures to promote sustainable products were labelling and certification. There is significant room for further research by adding new contexts to previous analyses and also by looking for possibilities to transfer theoretical knowledge into business practice.

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“…Dans la littérature sur la gestion des opérations, l’évolutivité du produit est souvent préconisée comme stratégie de conception du produit qui peut garantir la fonctionnalité et la durabilité du produit détenu par le consommateur (Baines et al, 2007, [A]). Les mises à niveau aident à atténuer les dommages environnementaux résultant du remplacement rapide d’un produit en prolongeant la durée de vie de celui-ci, mais elles répondent également à l’évolution des préférences et des besoins des consommateurs et créent de la valeur pour les consommateurs (Lobasenko et Llerena, 2017, [H] ; Michaud et al, 2017, [D, G]). L’avantage concurrentiel des produits évolutifs repose sur les engagements des fabricants par rapport aux prix et au design (Krishnan et Ramachandran, 2011, [G]).…”

Section: Sps Orientés Produit Et Obsolescenceunclassified

Réduire les pratiques d’obsolescence du point de vue des systèmes produit–service orientés produit : un agenda de recherche

Munten

Vanhamme

Swaen

2021

Recherche et Applications en Marketing (French Edition)

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Cet article conceptuel développe un agenda de recherche sur le rôle que les Systèmes Produit–Service (SPS) orientés produit – pratiques de servicisation similaires au bundling – peuvent jouer dans la réduction de l’obsolescence des produits durables (c’est-à-dire la réduction délibérée de la durée de vie des produits et la dévaluation symbolique de ceux-ci). Cette possibilité est étudiée du point de vue des consommateurs et des entreprises. Il en ressort des pistes de recherche sur la façon dont le marketing peut faire progresser les connaissances, en particulier dans les domaines du design des produits et du marketing durable. Cet article contribue à la littérature sur le bundling en suggérant que différentes stratégies de bundling peuvent être déployées afin d’améliorer les performances environnementales et réduire l’obsolescence. Les effets des SPS orientés produit sur l’obsolescence dépendent du type de services supplémentaires que les entreprises associent à leurs produits. Cette réflexion a des implications pour les managers qui souhaitent adopter une stratégie de bundling de produits et de services ainsi que pour les régulateurs et les décideurs politiques qui veulent lutter contre l’obsolescence.

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Elicitation of willingness to pay for upgradeable products with calibrated auction-conjoint method

Cited by 8 publications

References 18 publications

Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda

Managing sustainable consumption of durable goods – A systematic literature review

Réduire les pratiques d’obsolescence du point de vue des systèmes produit–service orientés produit : un agenda de recherche

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