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This study develops and empirically examines a theoretical model to investigate these relationships. 136 usable responses from online survey were analyzed using partial least squares -structural equation modelling (PLS-SEM) approach. The present article contributes to the existing body of knowledge by identifying the influence of website design quality on perceived ease of use, perceived usefulness and loyalty intention among hotel website users. Results indicated that website design quality, perceived ease of use, and perceived usefulness have a positive influence on loyalty intention. While perceived ease of use positively influence loyalty intention, surprisingly the influence of perceived usefulness on loyalty intention is not significant. Drawing on the empirical findings, theoretical and managerial implications were discussed and recommendation for future research are offered.