2016
DOI: 10.1016/s2212-5671(16)30101-0
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Entrepreneurial Orientation for Small and Medium Travel Agencies in Malaysia

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Cited by 6 publications
(7 citation statements)
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“…The coefficients of mediating analysis also describe that lack of market awareness among academic researchers has strong impact on researcher commercialization and mediates the relationship of entrepreneurial orientation and researcher commercialization in Pakistani universities. The results of current study also support by previous studies where it is clearly recognized that academics EO has impact on research commercialization and market awareness in one of main factor which can be considered to uplift the commercialization activities to attract the industry for collaboration (Khademi et al, 2015;Kamal et al, 2016;Shariffuddin et al, 2017).…”
Section: Research Commercializationsupporting
confidence: 89%
“…The coefficients of mediating analysis also describe that lack of market awareness among academic researchers has strong impact on researcher commercialization and mediates the relationship of entrepreneurial orientation and researcher commercialization in Pakistani universities. The results of current study also support by previous studies where it is clearly recognized that academics EO has impact on research commercialization and market awareness in one of main factor which can be considered to uplift the commercialization activities to attract the industry for collaboration (Khademi et al, 2015;Kamal et al, 2016;Shariffuddin et al, 2017).…”
Section: Research Commercializationsupporting
confidence: 89%
“…Jones and Parry (2011) argued that start-up firms tend to rely on technical specialist rather than marketing experts on product/service marketing purposes, which explain the failure to survive at their early critical years. In fact, literature revealed that the main challenges for technopreneurs are to acquire business assets, build market chains and set up an established position in the market (Kamal, Zawawi & Abdullah, 2016). Besides, Rudawska (2010) asserts that market synergy is considered as the competitive advantage and act as the benchmark for customer satisfaction.…”
Section: Eo and Start-up Successmentioning
confidence: 99%
“…Besides, Rudawska (2010) asserts that market synergy is considered as the competitive advantage and act as the benchmark for customer satisfaction. Kamal et al (2016) also noted that when firms employ MRS and collaborate with the necessary parties; then, such cooperation reinforces the market power and softens the market competition. Therefore, by considering the reliance of resources among technopreneurs, MRS possibly improves the firm competition at the market level and facilitate them towards improving Start-up Success.…”
Section: Eo and Start-up Successmentioning
confidence: 99%
“…To develop new products, Small-and-Medium Enterprises always need sustainable capabilities and should work to improve on innovation and also to adjust its production lines to provide room for the adoption of recent technology (Kamal et al, 2016). Small-and-Medium Enterprises must predict the growth of technology and keep track of it in order to make technology usable in their products and production process.…”
Section: Relationship Of Technology Orientation On Entrepreneurship Omentioning
confidence: 99%