A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention

Abdullah, Dahlan; Jayaraman, K.; Kamal, Saiful Bahri Mohd

doi:10.1016/s2212-5671(16)30109-5

Cited by 61 publications

(60 citation statements)

References 24 publications

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“…In addition, the present study also found that media characteristics (i.e., perceived interactivity and perceived mobility) positively affect perceived value. This is consistent with previous research [48], which revealed that perceived interactivity significantly affects perceived value in the hotel website context. This suggests that increasing interactions on the government microblog can enhance users' perceived value.…”

Section: Interpretation Of Resultssupporting

confidence: 93%

“…This suggests that citizens' value perceptions play a vital role in determining their continuance intention. The link between perceived value and continuance intention has been validated in various research contexts [41,48]. In fact, both utilitarian value and hedonic value exert a significant effect on mobile government microblog continuance usage.…”

Section: Interpretation Of Resultsmentioning

confidence: 93%

See 1 more Smart Citation

Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

Yang

Zeng

2018

Sustainability

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Attracting citizens and facilitating their continued usage is critical for the sustainable development of mobile government microblog services. Drawing on the stimulus–organism–response (SOR) framework and the literature related to perceived value, this study investigates the factors that affect citizens’ continuance intention vis-a-vis mobile government microblogs from a value-based perspective. A structural equation modeling (SEM)-neural network combined method was used to test the proposed model by using data collected from 301 mobile government microblog users in China. The SEM analysis shows that social influence, perceived interactivity, and perceived mobility positively affect citizens’ utilitarian value and hedonic value, which further affects their continuance intention. The significant factors obtained from the SEM are used as input for a neural network analysis to calculate their relative impacts. The results of the neural network analysis showed that perceived mobility is the most important factor influencing utilitarian value, while social influence is the most significant factor affecting hedonic value. The normalized importance of utilitarian value on continuance behaviors is larger than that of hedonic value.

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Section: Interpretation Of Resultssupporting

confidence: 93%

Section: Interpretation Of Resultsmentioning

confidence: 93%

Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

Yang

Zeng

2018

Sustainability

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“…Thus, understanding the value perceptions of potential consumers is crucial, and consumers' assessments of product attributes can provide a basis for determining product value. Perceived value is also subjective and relative [20]; therefore, customers' perceived value can explain motivations behind consumer behavior from a rational perception angle [21]. Gallarza and Saura [22] also proposed perceived value for describing customers' values because perceived value is synonymous with consumer value or customer value for consumer research methods.…”

Section: Perceived Advertising Valuementioning

confidence: 99%

Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms

Chou

2020

Mathematics

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The thriving development of cross-regional e-commerce has gradually increased online marketing activities and consumers’ intention to shop online. The objective of this paper to find solutions for improving the advertising effectiveness has therefore become very important. In this article, an integrating method of fuzzy quality function deployment (FQFD) and fuzzy grey relational analysis (FGRA) was proposed to identify solutions for improving the advertising effectiveness. Based on this method, the house of quality (HoQ) to facilitate investigation of the 17 advertising effectiveness needs and 10 feasible technical improvements were presented. Through the questionnaire survey of platform users, the importance and satisfaction of the attributes of advertising needs were obtained. After that, a fuzzy relationship matrix was constructed to link technical improvements and advertising effectiveness needs in a fuzzy decision environment. Finally, the priority of technical improvements regarding improving advertising effectiveness were obtained. The results show that the proposed method can help decision makers of cross-regional e-commerce to improve advertising effectiveness effectively, so that they can effectively use resources to design advertisements that meet user needs.

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“…It has also been found that difficult to use hotel websites negatively affect online booking and 'revisit intentions' (Essawy, 2006, cited in Dickinger andMazanec, 2008). Another challenge for hoteliers, is that hotels' websites in Malaysia, for example, have a lot of online visitors, however could not provide an online booking service for its customers (Abdullaha et al, 2015).…”

Section: Online Hotel Bookingmentioning

confidence: 99%

Evaluation of Online Hotel Booking Services in Uzbekistan

Inoyatova

Khamidov

Nigmonov

2018

International Conference on Eurasian Economies

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Nowadays, trend towards the online hotel booking has been increased throughout the world. Hotels can directly offer online room booking service to prospective customers through their website, which reduces the need of booking through giant commercial online hotel booking services. Main objective of this article is to analyze and have an actual picture of the online booking systems in the hotels of Uzbekistan. With the aim of meeting the objective of the article the qualitative method shall be used by conducting the website analysis, personal evaluation, and open to public statistics resources. The paper will be based on the literature review of similar research conducted by other authors within the area of online hotel booking, which brings great interest to the researchers, since there is very little research has been conducted on same area in Uzbekistan, which makes it very difficult to obtain valid resource which would demonstrate the current online hotel booking service level integration in the country. In conclusion, the results of the research shall be presented, where the current situation of online booking services by hotels’ website would be represented with the present features used by the local hotels, along with the areas for further development and recommendations will be made in order to boost the development of the country hotels’ online booking systems.

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A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention

Cited by 61 publications

References 24 publications

Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

Sustainability of Government Social Media: A Multi-Analytic Approach to Predict Citizens’ Mobile Government Microblog Continuance

Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms

Evaluation of Online Hotel Booking Services in Uzbekistan

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