Evaluation of Online Hotel Booking Services in Uzbekistan

Abstract

Nowadays, trend towards the online hotel booking has been increased throughout the world. Hotels can directly offer online room booking service to prospective customers through their website, which reduces the need of booking through giant commercial online hotel booking services. Main objective of this article is to analyze and have an actual picture of the online booking systems in the hotels of Uzbekistan. 
 With the aim of meeting the objective of the article the qualitative method shall be used by conducting the website analysis, personal evaluation, and open to public statistics resources. The paper will be based on the literature review of similar research conducted by other authors within the area of online hotel booking, which brings great interest to the researchers, since there is very little research has been conducted on same area in Uzbekistan, which makes it very difficult to obtain valid resource which would demonstrate the current online hotel booking service level integration in the country. 
 In conclusion, the results of the research shall be presented, where the current situation of online booking services by hotels’ website would be represented with the present features used by the local hotels, along with the areas for further development and recommendations will be made in order to boost the development of the country hotels’ online booking systems.