The objective of this research is finding the entrepreneurial passion and enthusiasm variables which effect on enthusiasm for entrepreneurship and persistence of business of small and medium enterprises (SMEs) in Nakorn Ratchasima Province, Thailand. The enthusiasm for entrepreneurship parameters have been identified in 5 parameters, commitment to the product or service, enthusiasm for competition, passion for entrepreneurship, enthusiasm for opportunity and enthusiasm for development parameters. This research finds that the enthusiasm for entrepreneurship consists of commitment to the product or service which mean is 3.50 and S.D.=0.81, enthusiasm for competition which mean is 3.50 and S.D=0.74, passion for entrepreneurship which mean is 3.77 and S.D=0.79, enthusiasm for opportunity which mean is 3.58 and S.D=0.83 and enthusiasm for development which mean is 3.78 and S.D=0.84. The correlation between persistence of business and commitment to the product or service r=-0.329**, persistence of business and enthusiasm for competition r=-290**, persistence of business and passion for entrepreneurship r=-0.366**, persistence of business and enthusiasm for opportunity r=-0.264**. Commitment to the product or service, enthusiasm for competition, passion for entrepreneurship and enthusiasm for opportunity have the correlation with persistence of business. The entrepreneur who has an enthusiasm for entrepreneurship keeps a persistence of business.

The purpose of his study is to determine the factors that influence the sustainability of entrepreneurial business operations in the Lower Northeastern Area of Thailand, across varies industries. We followed the marketing mix (5P) model exploring product perspective, price perspective, distribution channel, promotion perspective and people perspective and their influence on entrepreneurial business operations sustainability. There was a strong emphasize on the quality and quantity of products provided as well as uniqueness of the products and services developed by the entrepreneurs. Price was less important as long as it was competitive. Location was the most important factor when it came to distribution channel especially for service businesses. Online businesses were slowly developing. Customers preferred brick and mortar family businesses with knowledgeable and friendly entrepreneurs who are service oriented. People make the difference in the sustainability of entrepreneurial operations.

The business sector has started to understand and follow business management that creates a balance between economy, society, and environment for the strength, stability, and sustainability of the business and society as a whole. However, the matter remains a challenge for many organizations, especially for Small and Medium Enterprises (SMEs) businesses. This research aims 1) to analyze the direct influence of entrepreneurial orientation on the corporate sustainability performance of community enterprises in the three southern border provinces and 2) to analyze the indirect influence of entrepreneurial orientation on corporate sustainability performance through the mediator variable which is knowledge integration capability of community enterprises in the three southern border provinces. This research uses an organizational level analysis unit and uses Structural Equation Modeling (SEM) on data collection via questionnaires of 384 community enterprises in three southern border provinces. The sampling was done by multi-stages level and stratified sampling using proportions and specific selection. The results of the research showed that the results of the consistency of the structural equation modeling of the cause and effect factors affecting the corporate sustainability performance of community enterprises of three southern border provinces, consistent with the empirical data at a good level. The entrepreneurial orientation had a direct effect on knowledge integration capability with the highest influence coefficient. In addition, the entrepreneurial orientation had an indirect influence on corporate sustainability performance through knowledge integration capability.

This study focuses on the creation of economic innovation out of tradition in small-medium-size hospitality industry enterprises in the northeastern part of Thailand. We looked at the role of the roots of the business on its

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This study aims to investigate the causal factors influencing value creation of halal logistics services during the business crisis caused by COVID-19. The study constructs a model to explain the causal factors in relation to resources dimension, risk management, and innovation solution. It uses a questionnaire survey to collect data from 200 Thai logistics service providers experienced in delivering logistics services for healthy and safe halal, agricultural, and food products. The findings reveal a positive association between innovation solution and value creation. This implies that, during crises, the use of tangible and intangible resources can help organizations gain competitive advantage. The innovation of halal logistics services can help organizations maximize the use of their limited resources. Risk management can positively influence value creation by identifying, evaluating, and preventing the risks associated with halal supply chain management. The innovation solutions and risk management mediate the relationship between resource dimensions and value creation. These findings can guide halal logistics providers during crises to deliver value in markets with a high Muslim population and consumer demand for highquality goods and services.

This study examines the influence of the relationship between resources dimensions and the value creation of logistics service providers (LSPs), in the economic crisis caused by the coronavirus disease 2019 (COVID-19). It also explores the mediating role of innovation solutions in halal logistics in the relationship between resources dimensions and value creation. Halal logistics play an important role in Muslim countries, and there has been a growing demand for halal products from non-Muslims. Despite its importance, there is limited knowledge of halal logistics problems in Thailand among the LSPs. To understand these issues, the study uses a questionnaire to collect data from 200 Thai LSPs selected through purposive sampling based on their logistics experience in halal, agricultural, or food products. We test the hypotheses using structural equation modeling. The results show a direct relationship between resources dimensions and the value creation of LSPs. The resource dimension is indirectly related to value creation through innovation solutions that mean it acts as a partial mediator in the relationship between resources dimensions and value creation. This study has important implications for LSPs in Thailand in that it demonstrates that they can promote innovation through resources utilization and thereby enhance financial and business performance.

The purpose of this study is to find out the opportunities and challenges of the glyphosate market in Thailand, which is affected by product registration laws, demand, supply, and product positioning and price segmentation. The methodology of this study consists of primary data from 2013 market surveys both at dealer and farmer levels and secondary data collected from 2009-2013 using descriptive methods. The results show that herbicides, fungicides and insecticides werethetop three kinds of imported pesticides used for crop production in Thailand from 2009-2013. Herbicide imports increased fromUS$291.83 million (MUSD) and 53,615.20 tons in 2009, to 352.93 MUSD and 60,231.52 tons in 2012. Glyphosate was the leading pesticide import in 2012, in cost and amount, at 88.13 MUSD and 19,721 tons. Many glyphosate brands compete in a price-segmented market. Monsanto’s Roundup brand is the most expensive, at 18.12-18.75USD per four liters (/4 L). Brands such as Ecomax are priced in the medium range, at13.75-16.25 USD/4 L. This segment has other brands too, such as Market and Popular, and they are sold in different regions. Other brands are in the lowest price range, at 1.25-13.45 USD/4 L. Thailand has not yet approved genetically modified (GM) crops that can tolerate glyphosate, so the market for glyphosate is very limited at the moment. If the Thai government approves GM crops, the glyphosate market will have more opportunity for growth.