“…Enthusiasm is the primary emotional signal of an entrepreneur; it conveys his basic emotions toward the business ( Cardon et al, 2017 ). First, empirical evidence suggests that enthusiasm provides entrepreneurs with work-related self-efficacy ( Suvittawat, 2019 ), that is, the belief that they have the personal resources and willpower to succeed, and the positive belief that they can achieve the desired outcome. Individuals with high self-efficacy will be more active on a given task for a longer period, work harder in difficulties, set and accept higher goals, and have better plans and strategies for task completion ( Shane et al, 2003 ).…”