Hospitality industry economic innovation out of tradition small–medium‐size enterprises in North‐Eastern Thailand

Abstract

This study focuses on the creation of economic innovation out of tradition in small-medium-size hospitality industry enterprises in the northeastern part of Thailand. We looked at the role of the roots of the business on its

Process framework for innovation through tradition and its antecedents in rural heritage B&B

“…For those owner-managers, one of the key resources for innovation is their tradition and heritage, as a highly idiosyncratic resource that allows them to develop innovations with local characteristics. The creative use of tradition is noted to be particularly important for small rural B&B (Mattsson and Cassel, 2020; Presenza et al , 2019; Suvittawat, 2020) located in heritage villages. There are many valuable traditions with potential for creating an authentic experience for visitors (Benur and Bramwell, 2015; Yi et al , 2017), for examples, historic buildings and attractions, arts and crafts, traditional farming and other related activities and folklore handed down from generation to generation.…”

“…The development and implementation of innovation, however, may be a challenging endeavor for a small B&B. On one hand, there are some observations suggesting that some local stakeholders see tradition merely from a narrow conservative sense, whereas innovation is viewed as something new in contrast with traditions and the “old” way, the “old” products (Chan et al , 2020; Suvittawat, 2020). Some rural heritage studies suggests that any implementation of innovation will inevitably involve complexities because tradition and heritage are common resources associated with many sustainable development goals (Ma et al , 2021).…”