The objective of this research is finding the entrepreneurial passion and enthusiasm variables which effect on enthusiasm for entrepreneurship and persistence of business of small and medium enterprises (SMEs) in Nakorn Ratchasima Province, Thailand. The enthusiasm for entrepreneurship parameters have been identified in 5 parameters, commitment to the product or service, enthusiasm for competition, passion for entrepreneurship, enthusiasm for opportunity and enthusiasm for development parameters. This research finds that the enthusiasm for entrepreneurship consists of commitment to the product or service which mean is 3.50 and S.D.=0.81, enthusiasm for competition which mean is 3.50 and S.D=0.74, passion for entrepreneurship which mean is 3.77 and S.D=0.79, enthusiasm for opportunity which mean is 3.58 and S.D=0.83 and enthusiasm for development which mean is 3.78 and S.D=0.84. The correlation between persistence of business and commitment to the product or service r=-0.329**, persistence of business and enthusiasm for competition r=-290**, persistence of business and passion for entrepreneurship r=-0.366**, persistence of business and enthusiasm for opportunity r=-0.264**. Commitment to the product or service, enthusiasm for competition, passion for entrepreneurship and enthusiasm for opportunity have the correlation with persistence of business. The entrepreneur who has an enthusiasm for entrepreneurship keeps a persistence of business.
The purpose of his study is to determine the factors that influence the sustainability of entrepreneurial business operations in the Lower Northeastern Area of Thailand, across varies industries. We followed the marketing mix (5P) model exploring product perspective, price perspective, distribution channel, promotion perspective and people perspective and their influence on entrepreneurial business operations sustainability. There was a strong emphasize on the quality and quantity of products provided as well as uniqueness of the products and services developed by the entrepreneurs. Price was less important as long as it was competitive. Location was the most important factor when it came to distribution channel especially for service businesses. Online businesses were slowly developing. Customers preferred brick and mortar family businesses with knowledgeable and friendly entrepreneurs who are service oriented. People make the difference in the sustainability of entrepreneurial operations.
The business sector has started to understand and follow business management that creates a balance between economy, society, and environment for the strength, stability, and sustainability of the business and society as a whole. However, the matter remains a challenge for many organizations, especially for Small and Medium Enterprises (SMEs) businesses. This research aims 1) to analyze the direct influence of entrepreneurial orientation on the corporate sustainability performance of community enterprises in the three southern border provinces and 2) to analyze the indirect influence of entrepreneurial orientation on corporate sustainability performance through the mediator variable which is knowledge integration capability of community enterprises in the three southern border provinces. This research uses an organizational level analysis unit and uses Structural Equation Modeling (SEM) on data collection via questionnaires of 384 community enterprises in three southern border provinces. The sampling was done by multi-stages level and stratified sampling using proportions and specific selection. The results of the research showed that the results of the consistency of the structural equation modeling of the cause and effect factors affecting the corporate sustainability performance of community enterprises of three southern border provinces, consistent with the empirical data at a good level. The entrepreneurial orientation had a direct effect on knowledge integration capability with the highest influence coefficient. In addition, the entrepreneurial orientation had an indirect influence on corporate sustainability performance through knowledge integration capability.
This study focuses on the creation of economic innovation out of tradition in small-medium-size hospitality industry enterprises in the northeastern part of Thailand. We looked at the role of the roots of the business on its
This study aims to investigate the causal factors influencing value creation of halal logistics services during the business crisis caused by COVID-19. The study constructs a model to explain the causal factors in relation to resources dimension, risk management, and innovation solution. It uses a questionnaire survey to collect data from 200 Thai logistics service providers experienced in delivering logistics services for healthy and safe halal, agricultural, and food products. The findings reveal a positive association between innovation solution and value creation. This implies that, during crises, the use of tangible and intangible resources can help organizations gain competitive advantage. The innovation of halal logistics services can help organizations maximize the use of their limited resources. Risk management can positively influence value creation by identifying, evaluating, and preventing the risks associated with halal supply chain management. The innovation solutions and risk management mediate the relationship between resource dimensions and value creation. These findings can guide halal logistics providers during crises to deliver value in markets with a high Muslim population and consumer demand for highquality goods and services.
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