“…Its iconic candelabra shape defines southern Brazil's Mixed Ombrophilous Forests (MOF; Oliveira‐Filho, Budke, Jarenkow, Eisenlohr, & Neves, ), a unique formation of the Atlantic Forest biodiversity hotspot (Duarte, Bergamin, Marcilio‐Silva, Seger, & Marques, ; Myers, Mittermeier, Mittermeier, da Fonseca, & Kent, ; Oliveira‐Filho & Fontes, ). Araucaria has also been a cultural keystone (Cristancho & Vining, ; Garibaldi & Turner, ) for millennia: it ‘could be considered the ritual object par excellence’ for the indigenous southern Jê people (Fernandes & Piovezana, ), and it is the most frequently used plant species among Santa Catarina state's rural population (Justen, Müller, & Toresan, ). Presently, Araucaria's chief economic value comes from its seeds (pinhão), which were a critical component in the southern Jê's diets before European arrival (Corteletti, Dickau, DeBlasis, & Iriarte, ; Loponte, Carbonera, Corriale, & Acosta, ) and remain a popular food source in Brazil today (Adan, Atchison, Reis, & Peroni, ; Souza, Uarte de Matos, Forgiarini, & Martinez, ; Zechini et al, )—9,293 tonnes, worth more than US$5.5 million, were harvested in 2017 (IBGE, ).…”