“…(Innis & Zeitz, 1988), first-person effect (Tiedge, Silverblatt, Havice, & Rosenfeldt, 1991) or reversed third-person effects (Cohen & Davis, 1991) meaning that people tend to ascribe stronger effects on themselves than they do others. Second-person perception, second-person effect, shared effects or the influence of perceived influence (Gunther & Storey, 2003) refers to that people ascribe persuasive effects on both others and themselves. 2 Borzekowski, Flora, Feighery, and Schooler (1999) had been discarded due to similar results (and Flora is a co-author).…”