Studi Pola Distribusi dan Margin Pemasaran pada Beras Kemasan Best Seller di Kota Pekanbaru, Riau, Indonesia

Yusri, Jum’atri; Septya, Fanny; Andriani, Yulia

doi:10.37637/ab.v4i3.789

Cited by 5 publications

(5 citation statements)

References 10 publications

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“…Perum Bulog's partner producers are rice producers from Riau Province's rice granaries. Several areas in Riau Province which are well-known as rice producers include Bunga Raya District in Siak Regency, Panyalaian District in Pelalawan Regency, Kampar District, Tembilahan District, and Rimbo Melintang District in Rokan Hilir Regency [23]. Optimizing Riau rice into branded packaged rice opens opportunities to develop the potential of the Riau rice agroindustry, which supports regional food availability.…”

Section: Figure 1 Marketing Channels Of Rice By Agroindustrymentioning

confidence: 99%

Urban food security from the perspective of marketing performance of rice agroindustry in Dumai City, Indonesia

Septya,

Andriani,

Pebrian

2024

IOP Conf. Ser.: Earth Environ. Sci.

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Dumai City is an urban area with a rural economic style, such as the livelihoods of farmers, planters, breeders and fishermen. Even though local rice production shows an increasing trend, the availability of rice for Dumai City is still supported from outside Riau Province. The urban rice agroindustry is present to form an efficient rice marketing performance. This study aims to analyze the availability of rice, marketing channels, and performance in the rice agroindustry in Dumai City. The research method used was a survey method on two agroindustries which were selected purposively based on rice agroindustry criteria. The analytical method used was descriptive qualitative and descriptive quantitative to analyze rice subsistence and marketing channel and also descriptive quantitative to analyze marketing performance of rice agroindustry. The results showed that the rice subsistence level for Dumai City was only 6.7 percent, and the local rice supply for Dumai City was supported outside the province. Based on marketing analysis, the rice agroindustry by Perum Bulog and CV ADAB was included in the efficient marketing category with a total margin value below the selling price of rice, namely Rp. 6,100 and Rp. 1,350, and marketing efficiency values below 30 percent, 10.35 percent, and 2.9 percent. ADAB rice agroindustry with intermediary materials in the form of quality rice from West Sumatra was considered to have more efficient marketing. Implication based on the result is rice agroindustry in Dumai City is worth to develop in order to strenghting food security by local rice production and marketing policy support.

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Section: Figure 1 Marketing Channels Of Rice By Agroindustrymentioning

confidence: 99%

Urban food security from the perspective of marketing performance of rice agroindustry in Dumai City, Indonesia

Septya,

Andriani,

Pebrian

2024

IOP Conf. Ser.: Earth Environ. Sci.

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“…600. According to (Yusri et al, 2021) explain the distribution pattern and product flow between marketing actors to form marketing costs in accordance with the marketing functions carried out by each marketing agency. Furthermore, (Mursalat et al, 2022) states that margin variations in marketing channels can differ depending on the length of the marketing channel, the activities carried out, and the planned and expected profits of the marketing agencies involved.…”

Section: Marketing Efficiency Analysismentioning

confidence: 99%

Ginger Marketing Efficiency Through Product Innovation in Improving Farmers' Economy in Sidenreng Rappang Regency

Mursalat

Haryono

2023

AGRISE

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This study aims to determine the marketing channel model of ginger, analyze the marketing efficiency of ginger and analyze the added value resulting from the innovation of ginger products into ginger powder in Sidenreng Rappang Regency. This goal is based on several problems encountered when conducting the initial survey, such as ginger farmers only getting a small profit because they only market their products in the form of raw or unprocessed ginger so there is a significant difference in selling prices at the farmer level. This research's data analysis method consists of qualitative and quantitative analysis. Qualitative analysis was used to identify marketing channels for ginger in Sidenreng Rappang Regency. In contrast, quantitative analysis was used to determine marketing efficiency and the amount of added value resulting from the innovation of ginger products into ginger powder using the Hayami method. The results showed that the marketing channel for ginger in Panca Lautang District, Sidenreng Rapppang Regency consisted of Farmers - Collectors - Retailers - Consumers. From these results, there are two marketing institutions in the ginger marketing channel, namely collectors and retailers. The value of the marketing margin obtained through the ginger marketing channel which is the difference between the price paid by consumers and the price received by farmers is Rp. 8,500. The value of a farmer's share in the ginger marketing channel is based on the price received by farmers from the final consumer price of 66% with a profit ratio of 6.9 which indicates that the ginger marketing channel in Panca Lautang District, Sidenreng Rapppang Regency can be said to be efficient. The added value of processing ginger into powdered ginger is Rp. 79,000/kg with a value-added ratio of 39.50% and a profit of Rp. 74,000 or 37%. The large percentage of processing profits indicates that selling powdered ginger processing products is more profitable than selling fresh products.

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“…Haryani & Mulyaqin (2013) menyatakan bahwa besarnya margin pemasaran pada saluran pemasaran yang berbeda dapat bervariasi tergantung pada panjang saluran pemasaran dan kegiatan yang dilakukan, serta keuntungan yang diharapkan dari lembaga pemasaran yang terlibat dalam pemasaran. Selain itu, menurut Yusri et al (2021) pola distribusi dan arus produk antar pelaku pemasaran membentuk biaya pemasaran sesuai dengan fungsi pemasaran yang dilakukan oleh masing-masing lembaga pemasaran.…”

Section: Kesimpulanunclassified

Analisis Pendapatan dan Margin Pemasaran Dalam Saluran Distribusi Beras Kabupaten Sidenreng Rappang

Mursalat¹,

Herman²,

Asra³

et al. 2022

AGRIMOR

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Kabupaten Sidenreng Rappang merupakan salah satu penyedia beras di Provinsi Sulawesi Selatan serta menjadikannya sebagai komoditas utama. Permasalahan yang dihadapi oleh petani dalam mendistribusikan hasil panennya tersebut diantaranya petani selalu berada pada posisi yang tidak diuntungkan oleh mekanisme pasar. Selain itu, harga jual gabah yang sangat rendah sedangkan biaya yang dikeluarkan petani belum bisa menutupi biaya produksinya yang tentunya akan berdampak pada kesejahteraan petani serta penurunan jumlah produksi padi. Tujuan dari penelitian adalah untuk mengetahui model pelaksanaan saluran distribusi beras dan mengetahui seberapa besar tingkat pendapatan dan margin pemasaran beras Kabupaten Sidenreng Rappang. Informan yang sesuai dengan keperluan penelitian yaitu 20 responden petani padi dengan luas 1 Ha dan lembaga-lembaga pemasaran yang terlibat mengalirkan beras hingga ke tangan konsumen akhir. Beberapa lembaga pemasaran yang terlibat adalah 2 pedagang pengumpul, 1 penggilingan padi, 1 pedagang besar dan 1 pedagang pengecer. Penelitian ini menggunakan metode analisis deskriptif kualitatif untuk mengetahui saluran distribusi beras sedangkan analisis kuantitatif untuk menganalisis pendapatan dan margin pemasaran beras di Kabupaten Sidenreng Rappang. Hasil penelitian menunjukkan bahwa pelaksanaan sistem saluran distribusi beras di Kabupaten Sidenreng Rappang dimulai dari petani, pedagang pengumpul dan perusahaan penggilingan padi kemudian didistribusikan ke dua pelaku usaha yaitu perusahaan besar dan pengecer sampai tingkat terakhir ke konsumen. Adapun pendapatan rata-rata yang diperoleh petani padi per satu kali musim tanam dengan luas areal lahan 1 ha sebesar Rp 23.745.000 dan margin pemasaran yang diperoleh tiap lembaga distribusi yang tinggi terjadi pada pedagang besar ke konsumen sebesar Rp. 7.750/kg, selanjutnya margin pengecer ke konsumen sebesar Rp. 7.400/kg, kemudian diikuti oleh margin penggilingan ke pengecer dan pedagang besar dengan nilai sebesar Rp 3.700/kg dan Rp 3.400/kg.

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Studi Pola Distribusi dan Margin Pemasaran pada Beras Kemasan Best Seller di Kota Pekanbaru, Riau, Indonesia

Cited by 5 publications

References 10 publications

Urban food security from the perspective of marketing performance of rice agroindustry in Dumai City, Indonesia

Urban food security from the perspective of marketing performance of rice agroindustry in Dumai City, Indonesia

Ginger Marketing Efficiency Through Product Innovation in Improving Farmers' Economy in Sidenreng Rappang Regency

Analisis Pendapatan dan Margin Pemasaran Dalam Saluran Distribusi Beras Kabupaten Sidenreng Rappang

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