2020
DOI: 10.31539/leea.v3i2.1169
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Semiotic Analysis and Persuasive Discourse to the Billboard of Legislative Candidates 2019 In Indonesia

Abstract: This study aims to scrutinize the utilization both of visual and written language toward the billboard of legislative candidates in the general election 2019. The sources of the data are 2 billboards from 9 parties winning the general election 2019 in Indonesia and the data that has been taken by the researchers are slogans and photos which have been deployed on the billboards. This qualitative research uses the method of descriptive analysis. On billboard 1 (Golkar), the dominance of the persuasive discourse … Show more

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Cited by 2 publications
(2 citation statements)
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References 7 publications
(12 reference statements)
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“…Some advertisements use emotional and persuasive language, while others are more formal and informative [15]; [16]. The chosen linguistic styles can reflect the communication strategies of each candidate and mirror their character and personality as legislative candidates [17]; [18]; [19]. Baker [20] proposed seven persuasion techniques in political campaigns, namely bandwagon, the claim that the voters like the candidate, using appealing language, putting unfavorable labels to opponents to voters' minds, pretending that the candidate is one of the voters, using scaring tactics in terms of language or images, presenting support from a wellknown person to the candidates, and presenting the succes stories.…”
Section: Introductionmentioning
confidence: 99%
“…Some advertisements use emotional and persuasive language, while others are more formal and informative [15]; [16]. The chosen linguistic styles can reflect the communication strategies of each candidate and mirror their character and personality as legislative candidates [17]; [18]; [19]. Baker [20] proposed seven persuasion techniques in political campaigns, namely bandwagon, the claim that the voters like the candidate, using appealing language, putting unfavorable labels to opponents to voters' minds, pretending that the candidate is one of the voters, using scaring tactics in terms of language or images, presenting support from a wellknown person to the candidates, and presenting the succes stories.…”
Section: Introductionmentioning
confidence: 99%
“…Sebagai contoh AHY (Agus Harimurti Yudhoyono), Airlangga Hartarto, Puan Maharani bahkan Giring Nidji mulai melakukan kontes promosi diri melalui papan-papan reklame di penjuru negeri. Kampanye politik menjadi suatu kewajaran hadir di negara demokrasi karena termasuk hak semua warga negara (Rahmawati et al, 2020). Namun demikian, pelaksanaan promosi politik terlebih di masa krisis tak lepas dari masifnya kritik, intrik, dan respons negatif dari publik.…”
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