This study aims to scrutinize the utilization both of visual and written language toward the billboard of legislative candidates in the general election 2019. The sources of the data are 2 billboards from 9 parties winning the general election 2019 in Indonesia and the data that has been taken by the researchers are slogans and photos which have been deployed on the billboards. This qualitative research uses the method of descriptive analysis. On billboard 1 (Golkar), the dominance of the persuasive discourse is a wise clause which has been deployed to build a good reputation about legislative candidates. Meanwhile on billboard 2 (PKS), the dominance is the invitation which indicated that the legislative candidates directly invited the people to choose them. Through the visual and written language, the legislative candidates showed their identities strongly. Briefly, these billboards which showed in this research contained the strong persuasive language which combined both of written and visual languages. Keywords: Language, Persuasive, Visual, Parties
The 2019 elections were the first occurrence involving votes for the president, Regional Representative Board (DPD), House of Representative (DPR) and Regional House of Representative (DPRD) all on the same day. In this study, the billboards used in campaigns are investigated and their linguistic aspects scrutinised. The study uses a qualitative description analysis method, involving two billboards originating from the nationalist and Islamic camps which won the general elections in 2019. The study uses two approaches in analyzing the first billboard: 1) semiotic social analysis to analyze images and symbols on billboards and 2) persuasive discourse to analyze existing taglines. The study demonstrates the presence of a dominant type of persuasive discourse that contains an invitation and affirmation. On the billboard, the researchers found that the candidates used many key figures to increase their appeal and also used the billboards to educate voters about callot-casting, Keywords: general election, parties, languages, persuasive
The 2019 election Indonesia can arguably be seen as an intriguing election. Not only is it due to the virulent claim contestation between the presidential candidates' camps-Jokowi's and Prabowo's-especially towards the contested versions of the election results based on the real count (the process has not met its end result) and the quick count (Jokowi's votes outnumbered Prabowo), but that the contestation itself represents the long-drawn-out contention that stemmed from the synthesis as well as cleavage of discursive ideological political strands of Nationalist/Islamic(/-st?). The smear campaign regarding politics of identity (questioning their Islamic credentials, leadership capability and political platforms) propagated by both camps has perennially circulated and proliferated not only since the 2014 Presidential election, but that it also accumulated since the 2012 Gubernatorial election of DKI province. The latter contested the obscure synthesis and/versus polarization of Nationalist/Islamic(-st?) strands represented by the incumbent, Basuki Tjahaja Purnama (Sino-Indonesian Christian DKI's former Governor, Jokowi's Vice Governor) versus Anies baswedan (Indonesian Yemen Descent, Jokowi's former Minister of Education and Culture). The aforementioned phenomenon foregrounds the presidential candidates' billboard advertisements. This paper investigates the scopes the presidential candidates' billboards represent the symbolic identity smear campaign in Indonesia's post-truth era, deploying social semiotic and language evaluation theories. The preliminary finding demonstrates that from the six billboards investigated (two billboards represent each campdeploying stratified purposeful sampling), both written and visual texts of the presidential candidates' billboards not only represent the discursive contestation of Nationalist/Islamic(/-st?) strands, but that they also reflect the relativization of each camp's beliefs through the supremacy of softening messages aiming at shortcircuiting the voters' critical, analytical senses (in this case in the form of textual contradiction) in Indonesia's post-truth era.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.