Perceived Benefits and Challenges to Wine Tourism Involvement: An International Perspective

Abstract

This study extends institutional theory as a lens through which to critically examine the perceived benefits and potential challenges of developing wine tourism. The study applies an international perspective, with 471 participating wineries predominantly located in Italy and Spain. Fundamentally, the promotion of the winery's wines, distantly followed by the potential to significantly increase wine sales emerge as the main benefits winery respondents perceive from wine tourism. However, realizing these outcomes is not assured because of barriers including airport security checks, anti‐drink‐drive laws and limited physical resources. The implications from the findings are discussed, and opportunities for future research identified. Copyright © 2013 John Wiley & Sons, Ltd.

The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective

“…In line with the development of wine tourism, scientific research has also grown significantly in recent decades [11,[14][15][16][17]. Most of the studies have focused on the question of demand, considering, for instance, winery visitors' motivations or socio-demographic characteristics.…”

New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing

“…This strategy not only provides an umbrella for the various revenue streams that wineries engage in (such as cellar door sales, accommodation, events, and wine and food festivals), it also encompasses a growing engagement with environmental issues such as biosecurity [8,9] and sustainability [6,[11][12][13][14]. Wine tourism has long been a source of added value for many vineyards and winegrowers [15][16][17][18]; it is also regarded as a brand differentiator that facilitates wineries meeting consumers face-to-face and thus enables a long-term relationship with a product that has been sampled at its place of origin [17,19,20].…”

A review of wine and wine tourism presence in the scientific papers in journals in the field of tourism

“…According to (International Organisation of Vine and Wine, 2019), vineyard surface area was around 7,429 thousand ha (continued reduction), production was around 292,300 (an increase) and wine consumption was around 246,000 (an increase), unit 1000 hl (forecasted data) in 2018 (pp. [5][6][7][8][9][10][11].…”

“…According to International Organisation of Vine and Wine (2019), a) the countries with the largest vineyard surface space are Spain, China, France, Italy and Turkey; b) the countries as the biggest wine producers are Italy, France, Spain, the USA and Argentina; c) the countries with the largest wine consumption (consummation) are the USA, France, Italy, Germany and China (pp. [5][6][7][8][9][10][11].…”

“…The source: the authors' research After reviewing (key)words frequency by journals and time periods, the (key)words view should be given for the total number of papers. The most frequent words in keywords are overall: wine(s) (103), tourism (80), behavio(u)r(ial) (15), tourist(s) (13), marketing (12), destination (11), experience(s)/experient(i)al (11), model(ling) (10), winery/wineries (10), consumer(s) (9), segments/segmentation (9), analysis (8), brand(ing) (8), involvement (8), food (7), image 7, intention(s) (7), region(al) (7), value(s) (7), visitor(s) (7), cultural/ cross-cultural/acculturation (6), festival(s) (6), motivation (6), socio-/social (6), theory (6), travel (6), winescape (6), Australia(n) (5), development (5), perceived (5), rural (5), sustainable (5). Note: Words with a frequency ≥ 5 are listed above.…”