Highlights Examines impacts, coping strategies, and adjustments in light of COVID-19. Selects an international sample of hospitality operations. Considers insights of the resilience literature and theory. Develops theoretical frameworks emerging from the chosen inductive approach. Proposes theoretical and practical implications can illuminate future research.

Tourism to the Canary Islands is centred around competitively priced holidays focused on the sun and beach mass tourism experience. A restructure of the islands\u27 wine industry offers opportunities for developing new tourism alternatives based on gourmet products and traditional landscapes. This paper examines the potential of wine tourism from winery operators\u27 perspectives. Challenges to overcome in the development of a successful sustainable local wine tourism industry include the need for expansion of the destination image to reflect the region\u27s wine-making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product

Many studies refer to the importance of farmers' markets for both food producers and for visitors. For producers, the ability to obtain higher returns and/or market part of their produce as value‐added products can be strong incentives, while for consumers benefits include having access to fresher, often tastier foods or simply visiting as a social activity. Relatively few studies, however, explore visitors' needs and wants with regards to their farmers' market experience, that is, from visitors' perspective. The present study explores this dimension, comparing visitors' views in two different farmers' markets, one recently developed (since 2009) in a rural area vs. one already established (since 2004) in a university town (urban area). A total of 356 farmers' market visitors participated in the study. Respondents' comments from the two different farmers' markets are very much in agreement in the context of their needs and wants. Primarily, visitors want more product variety, an extended season, that is, not only limited to the summer season, and more vendors. The fact that more than half of the respondents regularly visit farmers' markets demonstrates their need and interest in locally produced foods. Given such strong interest, the potential for beneficial producer–consumer interactions in the sites studied appears to be enormous. Furthermore, farmers and other food producers have an ideal opportunity to increase the interest of consumers, ‘convert’ them to their foods and realise important benefits in the process. The overall findings also suggest opportunities for the establishment of other farmers' markets in a state (Alabama) with a long agricultural tradition.

No abstract

Purpose– Since the early 1990s, New Zealand\u27s wine industry has experienced significant growth, including the much larger volume of grapes being produced, more wineries being open to the public and more wines being exported. However, this growth has not been accompanied by published academic research on topics related to the wine industry, such as wine tourism. This paper aims to report the findings of a study conducted in New Zealand wineries that investigated differences between domestic and international winery visitors on characteristics related to their winery experience. Design/methodology/approach – The study focuses on the ways in which different winery visitor groups may differ, or whether relationships exist between these. Findings – The results indicate that there may well be differences between these two groups in several dimensions, including their winery expenditures. Originality/value – While some sampling aspects reduce the generalisability of the results, the findings may have useful implications for the wine and wine tourism industries, and might be beneficial for wineries in their efforts to provide a more valuable experience for wine tourists

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive-tasting and learn about an ancient food culture and rural activity 'transplanted' into the 'New World' from its 'Old World' roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face-to-face and telephone interviews were conducted among 23 small olive-growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline.

The growth of niche markets in rural industries has been one response to the restructuring of established agricultural industries in developed countries. In some cases entry into niche markets is part of a diversification of activities from other areas of farm-based production or services. In other cases, operators have sought to diversify from niche market production into other areas, such as on-site selling and agritourism. This paper outlines the findings of an exploratory qualitative study of the factors that olive farmers in Western Australia take into account when considering diversification, with a special focus on diversification into servicing visitors in the form of on-site selling and agritourism. Face-to-face and telephone interviews were conducted among 23 small olive growing operations located in the main olive growing region of Western Australia. Decision-making is shown to involve an assessment of risk, which is shaped by their appraisal of economic conditions, market opportunities, access to resources (including labour) and lifestyle factors. The argument is made that a fuller understanding of diversification is gained by studying both those who seek to diversify and those who do not, in contrast to most previous research that has only focussed on those who diversify. Also argued is that diversification is best seen as a continuum of adjustment strategies, which is guided by a combination of economic need, risk assessment (based largely on resource access), market potential and lifestyle factors.

Purpose - Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This paper investigates this dimension from the perspective of Canary Islands\u27 small wine growers. Design/methodology/approach - A total of 23 winery operations located on the islands of Tenerife and La Palma accept the invitation to participate in the form of face‐to‐face interviews. Findings - The level of participation and contribution to the community varies between operations, with some small family operations in particular limiting their external involvement, while others see it as a necessary and/or beneficial relationship. Most wineries in the study are active in their communities, participating in local events and employing local residents. However, generational changes that threaten both the wine business and tradition, or mass tourism leading to land value increases are critical challenges to the winery‐community relationship. Research limitations/implications - With over 200 largely small‐family wineries in the Canary Islands, it is acknowledged that the sample of wineries in this paper may not be representative of the region\u27s wine industry. Practical implications - The strengthening relationships between wineries and local communities for cultural events can build nostalgia for local wine production. This, in turn, appears to be vital for preserving the local wine culture and tradition by making winery ownership and work well‐regarded by the local community. Originality/value - To date limited research has been conducted on the redeveloping Canary Islands\u27 wine industry, particularly from winery operators\u27 points of view