Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation

Martin, Silvia L.; Javalgi, Rajshekhar G.; Çavuşgil, Erin

doi:10.1016/j.ibusrev.2016.11.006

Cited by 122 publications

(130 citation statements)

References 89 publications

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“…All the export marketing factors are discovered to be significantly and positively determined the export sales level except overseas advertising expenditure. (Martin et al, 2017) study the determinants of international marketing performance in the Australian overseas market ventures. The study examined a group of possible factors influencing overseas marketing performance.…”

Section: Export Marketing Strategymentioning

confidence: 99%

Exploring the Nexus Between Supply Chain Integration, Export Marketing Strategies Practices and Export Performance: A Case of Indonesian Firms

Sutduean

Harakan

Jermsittiparsert

2019

HSSR

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Purpose: Given the internationalization of business today, it illustrates the importance of companies looking for overseas market opportunities for the capture of and sustainability of competitive advantage. Following the success of companies from newly developed nations such as the Far East Asian nations of the Republic of Korea and the Republic of China, Taiwan and South East Asian countries such as Singapore, emerging economies are shifting to external sector growth through export industries from the internal sector growth of import substitution industries. Thus, the current study is interested in exploring the nexus between supply chain integration, export marketing strategies and export performance of Indonesian manufacturing firms. Methodology: Employing the survey-based methodology, the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. Results: The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. Current study will be helpful for policymakers and practitioners in understanding the issues related to supply chain risk, supply chain integration and supply chain agility. In the author's knowledge this is among very few pioneering studies on this issue.

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Section: Export Marketing Strategymentioning

confidence: 99%

Exploring the Nexus Between Supply Chain Integration, Export Marketing Strategies Practices and Export Performance: A Case of Indonesian Firms

Sutduean

Harakan

Jermsittiparsert

2019

HSSR

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“…, Chari, Balabanis, Robson, and Slater (2017),Wattanapruttipaisan (2002),Gál (2010) Product DistributionLeonidou et al (2002),Rundh (2003),Gonzalez et al (2004),Siu et al (2004),Rhee and Mehra (2006),Leonidou et al (2013),Martin et al (2017),Chari et al (2017) Product PromotionLeonidou et al (2002),Gonzalez et al (2004),Siu et al (2004),Rhee and Mehra(2006), Leonidou et al (2013), Martin et al (2017), Chari et al et al (2002), Martin et al (2016), Chari et al (2017) Technological Infrastructure Melville et al (2004), Bhatt and Grover (2005), Kalkan et al (2011), Cohen and Olsen (2013), Mao et al (2016), Gál (2010) Use of Information Technology Powell and Dent-Micallef (1997), Melville et al (2004), Kalkan et al (2011), Chao and Chandra (2012), Mandal and Bagchi (2016), Sirikrai and Tang (2006), Singh et al (2008) Management of Information Technology Powell and Dent-Micallef (1997), Melville et al (2004), Lai et al (2006), Kalkan et al (2011), Cohen and Olsen (2013), Mao et al (2016),Mandal and Bagchi (2016),Wattanapruttipaisan (2002),Singh et al (2008) …”

mentioning

confidence: 99%

Analysis of Variables Affecting Competitiveness of Smes in the Textile Industry

Taçoğlu

Ceylan

Kazançoğlu

2019

Journal of Business Economics and Management

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This paper aims to develop strategy and policy suggestions to increase the competitiveness of SMEs in the textile industry by analyzing the variables that affect competitiveness and contribute to competitiveness literature by adopting a holistic approach to the analysis of competitiveness variables. A hybrid model composed of Delphi and fuzzy DEMATEL (Decision-Making Trial and Evaluation Laboratory) methods were used to gather and analyze the competitiveness variables. This led to the identification of the 15 most important of 73 competitiveness variables relevant to SME competitiveness in the textile industry. These variables were analysed and ranked, and their causal relationships were mapped. The results obtained from the model may function as a reference for SME managers aiming to increase their firm’s competitive power.

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“…In one study found, the authors measure the level of implementation of a competitive strategy without separating the differentiation strategy and low-cost strategy (Martin, Javalgi and Cavusgil, 2017). This type of operationalization is not common.…”

Section: Resultsmentioning

confidence: 99%

An investigation of the impact of competitive strategy on export performance: A literature review in the period 1998-2018

Njegić¹,

Ravić²

2019

Škola biznisa

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Competitive strategy is considered to be one of the most important determinants of export performance (EP). The last literature review on the link between competitive strategy and EP was provided by Zou and Stan (1998) based on empirical papers published from 1987 until 1997. The aim of this paper is to uncover scientific findings in this field in the period 1998-2008. In order to find empirical studies published in the observed period, a computer and manual bibliographic search was used. In total, 17 empirical studies on the observed topic were revealed. In order to systematize the results of the found studies, a vote-counting technique was used, supplemented with a narrative approach. Several gaps in the literature have been identified and based on them the recommendations for further research in this area are proposed.

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Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation

Cited by 122 publications

References 89 publications

Exploring the Nexus Between Supply Chain Integration, Export Marketing Strategies Practices and Export Performance: A Case of Indonesian Firms

Exploring the Nexus Between Supply Chain Integration, Export Marketing Strategies Practices and Export Performance: A Case of Indonesian Firms

Analysis of Variables Affecting Competitiveness of Smes in the Textile Industry

An investigation of the impact of competitive strategy on export performance: A literature review in the period 1998-2018

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