Т а м а р а В е с и ћ , Н е н а д Р а в и ћ , М а р и ј а Ђ е к и ћ
Innovations are one of the most important factors in the competitiveness of the enterprises in modern business conditions. Innovation is defined as the process of creating new (and differentiated) value for customers in the market, which can create a sustainable competition advantage. The goal of innovation is to create more successful future of the company, but this success does not happen by itself, but a purposeful implementation of the innovation process is required - which requires, in the first place, the planning of all phases and sub-processes.
Just over a decade after the outbreak of the global economic crisis in 2008, the world is once again facing a global crisis caused by the Covid-19 virus pandemic. The paper compares the effects of the crisis on the banking sector with special reference to the measures of the National Bank of Serbia that were implemented in order to preserve financial stability in the Republic of Serbia. It was concluded that the Serbian banking sector has consistently submitted to the moratorium introduced by the NBS, most likely as a consequence of high liquidity and capital adequacy in previous periods. On the other hand, due to the corona virus pandemic, many factories have stopped producing gold, the transport of goods is functioning slowly, which has led to a shortage of gold, so it is almost impossible to buy a gold ducat or gold bar in Europe. As a result, the jump in demand consequently affected the increase in the value of gold. Although bankers quickly adapted to work from home and electronic delivery of services to end users, what is a fact is that in the future we will certainly face new financial shocks, so one of the goals of the work is to create foundations and recommendations for further business research in risky situations.
Competitive strategy is considered to be one of the most important determinants of export performance (EP). The last literature review on the link between competitive strategy and EP was provided by Zou and Stan (1998) based on empirical papers published from 1987 until 1997. The aim of this paper is to uncover scientific findings in this field in the period 1998-2008. In order to find empirical studies published in the observed period, a computer and manual bibliographic search was used. In total, 17 empirical studies on the observed topic were revealed. In order to systematize the results of the found studies, a vote-counting technique was used, supplemented with a narrative approach. Several gaps in the literature have been identified and based on them the recommendations for further research in this area are proposed.
Managerial knowledge and skills are some of the most crucial factors of the survival and sustainability of small and medium enterprises. Achieving growth and development of small enterprises requires the implementation of a professional approach to management and to the organization. This paper shows the results of an empirical research carried out in the first half of 2020 by having applied the survey method. An e-questionnaire was designed for the purposes of this research and it was distributed to micro, small and medium enterprises and entrepreneurial stores in Serbia. The goal of the research was to examine the occurrence of professionalization of managerial functions in the SME sector in Serbia, with a special emphasis on the financial function. The research results have shown that professionalization of managerial functions in the SME sector of the Republic of Serbia is not sufficiently represented and that with an increase in the level of professionalization of managerial functions becomes a great potential for the promotion of the efficiency and effectiveness of management in small and medium enterprises.
Jedno od glavnih obeležja savremenog poslovanja predstavlja nestabilnosteksternog okruženja u kome se često dešavaju različite promene koje povećavaju rizikposlovanja preduzeća. Jedan od načina da se smanji rizik poslovanja jeste planiranjeposlovnih aktivnosti i predviđanje faktora okruženja. Na taj način strategijskimenadžment preduzeća ima mogućnost da na vreme sagleda promene koje će sedogoditi u budućnosti i da pripremi organizaciju za pravovremeno prilagođavanjeistim. To je naročito važno za velika preduzeća, kojima je potrebno znatno viševremena za prilagođavanje promenama u odnosu na mala i srednja preduzeća.Metodološko-hipotetički okvir: Predmet istraživanja predstavlja predviđanje faktoraokruženja, kao i rizici u poslovanju koji se javljaju kao posledica promena uokruženju. Cilj istraživanja jeste da ukaže na značaj predviđanja faktora okruženja zasmanjenje rizika poslovanja preduzeća. U radu su korišćene metoda istraživanjarelevantne literature u štampanom i elektronskom obliku i metoda dedukcije.Hipoteza ovog rada glasi: predviđanje faktora okruženja predstavlja efektivnu meruza smanjenje rizika poslovanja. Na osnovu rezultata istraživanja, može se konstatovatida je hipoteza potvrđena, odnosno, da predviđanje faktora okruženja zaista predstavljaefektivnu meru za smanjenje rizika poslovanja preduzeća. Preporuka menadžerima jeda predviđanje faktora okruženja sprovode permanentno, jer se u dinamičnomokruženju promene često dešavaju, pa izostanak predviđanja može dovesti do toga dapromene iznenade preduzeće, što može imati fatalne posledice.
The development of digital technologies and the emergence of new digital tools has enabled many companies to operate, communicate and build the image of their brands more efficiently in the minds of their consumers. However, in a market characterized by high competition, companies are faced with a need to constantly improve their digital marketing strategies in order to survive at all. There are many practical examplesin which organizations have used chess strategies, which have been developed for hundreds of years, to outsmart their competitors in the market. It is possible to draw a parallel between the strategies of this ancient social game and the business environment, and the knowledge and experience of professional chess players can also help marketing professionals gain a competitive advantage in the market and achieve their business goals in the digital environment. This paper seeks to explore and analyze the possibilities of implementing strategies used in the game of chess in the field of digital marketing and to present the possible benefits that marketers and companies can have from the implementation of these strategies in the modern business environment. The aim of this paper is to collect and analyze information from the existing academic literature on the possibilities of connecting chess and digital marketing strategies and to offer new solutions to marketing experts and companies, which can help them improve their communication with consumers, achieve emotional interaction and create a better image of their brands.
Visoka škola za ekonomiju i upravu, Beograd MSc. Marija Đekić 2 , asistent Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd dr Nenad Ravić 3 , asistent Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd MOGUĆNOSTI I OGRANIČENJA BRENDIRANJA DUVANSKIH PROIZVODA U REPUBLICI SRBIJI SAŽETAK: Kao sastavni element intelektualnog kapitala, brend (uz znanje, veštine i drugo) predstavlja najvredniji resurs XXI veka. Brendirani proizvodi imaju najvišu tržišnu vrednost i reputaciju. Proces izgradnje brenda sastoji se iz više faza i da bi se kreirao dobar i kvalitetan brend, potrebno je vreme i usredsređenost na cilj. Ključni preduslov za razvoj i opstanak brenda jeste njegovo uspešno pozicioniranje u svesti potrošača. U radu su analizirani vodeći duvanski brendovi u svetu i u Srbiji, načini njihove promocije, kao i društvena odgovornost duvanskih kompanija, koja postaje naročito značajna nakon donošenja Zakona o zabrani oglašavanja duvanskih proizvoda. Ispitani su stavovi pušača u Srbiji o kvalitetu i cenama cigareta koje konzumiraju, o dizajnu pakovanja cigareta, zapažanju promotivnih aktivnosti duvanskih kompanija. Pored teorijskog istraživanja, koje se odnosi na relevantnu literaturu, primenjeno je i empirijsko istraživanje, tj. anketiranje pušača o duvanskim proizvodima i duvanskim kompanijama. Na osnovu
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