In this paper, we have tried to present the role of internal marketing (IM) in employees' organizational identification (OI) based on the review and analysis of relevant empirical studies that were published in the period from 2009 to the present. The analysis showed that IM has a significant role in increasing employees' OI (the direct impact). The impact of IM on OI also takes place through two groups of mediators: internal marketing orientation (IMO) and the adoption of IM philosophy by managers, i.e. employees' job satisfaction and organizational commitment. Employees' experience of the programmes of IM and their perceptions of IMO affect OI, rather than management's attitude. However, IM programmes without managerial support do not provide the best levels of employees' OI. When employees are encouraged by managerial support to perceive IM, then their perceptions of IM are facilitated. In addition, the similarity between the perceptions of the organization's value by the manager and his employees leads to the harmonious growth of their identification with the organization. The transfer of OI from manager to employees encourages performance growth, and improves the perceptions of service quality by customers. OI mediates the relationship between IM and employees' outcomes. In accordance with the above, this topic is recommended to both theorists and practitioners; it is still insufficiently researched i.e. applied.
Sažetak: Dosadašnja istraživanja uticaja strategije adaptacije cene na izvozne performanse (IP) dala su oprečne rezultate. Cilj ovog rada je da ispita uticaj primene strategije adaptacije cene na IP, oslanjajući se na kontingentni pristup. Model koji je predložen u radu ispituje kako nivo konkurencije na izvoznim tržištima, posvećenost izvozu i raspoloživost stručnog kadra utiču na usvajanje strategije adaptacije cene i na koji način adaptacija cene doprinosi ostvarivanju izvoznih rezultata. Model je testiran na uzorku od 60 izvoznika koji posluju na teritoriji Republike Srbije, a istraživanje se odnosilo na poslovnu 2017. godinu. Statistička metoda koja se koristila je strukturno modelovanje primenom tehnike najmanjih parcijalnih kvadrata. Dobijeni rezultati ukazuju na direktan i pozitivan uticaj nivoa konkurencije na posvećenost izvozu. Ustanovljeno je da nivo adaptacije cene i raspoloživost stručnog kadra direktno i pozitivno utiču na IP. Testiranje indirektnih odnosa između varijabli u modelu pokazalo je da nivo konkurencije posredstvom povećanja posvećenosti izvozu utiče na nivo primene strategije adaptacije cene. Pokazano je i da postoji potpuni medijatorni uticaj posvećenosti izvozu i nivoa adaptacije cene na vezu između nivoa konkurencije i IP. Na osnovu rezultata istraživanja predloženi su zaključci za istraživače, preporuke za menadžere izvoznih preduzeća u Srbiji, kao i smernice za dalja istraživanja.
Social enterprises are gaining great importance, since they can efficiently solve social problems and help reduce unemployment. Thus, it is important to discover how social entrepreneurial intention (SEI) can be enhanced. In this paper, a model of the impact of entrepreneurial education (EE) on SEI is formulated by relying on the human capital theory. It is hypothesized that EE acts on SEI directly as well as indirectly by increasing the perceived importance of social entrepreneurship (PISE). The model was evaluated on a sample of 400 students from the Republic of Serbia, and Bosnia and Herzegovina. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). In addition, a multigroup analysis was conducted in order to establish differences in the proposed relationship between countries. The obtained results indicate a positive impact of EE on SEI and a positive impact of PISE on SEI in both observed countries. The influence of EE on PISE, as well as the indirect effect of EE on SEI through PISE, was confirmed in Serbia, but not in Bosnia and Herzegovina. The results of this paper justify further government investment in the development of educational programs. This paper also gives recommendations to universities, educators, and researchers.
Competitive strategy is considered to be one of the most important determinants of export performance (EP). The last literature review on the link between competitive strategy and EP was provided by Zou and Stan (1998) based on empirical papers published from 1987 until 1997. The aim of this paper is to uncover scientific findings in this field in the period 1998-2008. In order to find empirical studies published in the observed period, a computer and manual bibliographic search was used. In total, 17 empirical studies on the observed topic were revealed. In order to systematize the results of the found studies, a vote-counting technique was used, supplemented with a narrative approach. Several gaps in the literature have been identified and based on them the recommendations for further research in this area are proposed.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.