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Purpose: Given the internationalization of business today, it illustrates the importance of companies looking for overseas market opportunities for the capture of and sustainability of competitive advantage. Following the success of companies from newly developed nations such as the Far East Asian nations of the Republic of Korea and the Republic of China, Taiwan and South East Asian countries such as Singapore, emerging economies are shifting to external sector growth through export industries from the internal sector growth of import substitution industries. Thus, the current study is interested in exploring the nexus between supply chain integration, export marketing strategies and export performance of Indonesian manufacturing firms. Methodology: Employing the survey-based methodology, the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. Results: The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. Current study will be helpful for policymakers and practitioners in understanding the issues related to supply chain risk, supply chain integration and supply chain agility. In the author's knowledge this is among very few pioneering studies on this issue.

With the increasing population of world, science has stepped into genetically modified (GM) food. This has been innovated not just to increase the quantity of food but to instill the desired characteristics in a natural food item. Yet, many people are not responding to such GM food positively by considering it unnatural and artificial. The purpose of this research is to assess the impact of environmental consciousness, GM food knowledge and food safety concern on purchasing intention of GM food items in the mediating role of perceived risks in Thailand. A questionnaire‐based survey was conducted in this regard from 298 residents of Thailand and the data were then analyzed on SPSS and AMOS. The results of structural equation modeling have proved that environmental consciousness and food safety concerns have significant and positive impact on purchase intention of GM food, but GM food knowledge has insignificant impact. Perceived risk has been found as a significant mediator in the relationship between all independent variables and purchase intention of GM food. The study is unique as impact of GM food knowledge was not seen in the past on purchase intention of GM food while the mediating role of perceived risk was also not tested before. This study will facilitate citizens and tourists of Thailand to decide about GM food for their better health.

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