Faktor -Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Makanan Jajan Tradisional Di Kota Malang

Yuliati, Uci

doi:10.22219/jmb.v1i1.1318

Cited by 8 publications

(8 citation statements)

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“…The results of this study indicate that price affects profitability. Other studies prove that selling prices affect an increase in sales of a company's products (Ginting et al, 2014;Totanan, 2018;Yuliati, 2011). Instead, this study found that the guarantee of fried onion products as local food did not affect profitability.…”

Section: Discussioncontrasting

confidence: 52%

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Totanan

Mayapada

Yamin

et al. 2021

Innovative Marketing

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This study aims to find and analyze the profitability level of Fried Onion Small Business in Palu City, influenced by Patronage Buying Motives (PBM), which consist of company reputation, location of sales, selling price and guarantee to profitability. The population of this study was 52. Population was chosen based on small business that still survives in fried onion business as a local business. The sample taken by purposive sampling was 35. Data collection was carried out by distributing questionnaires to the managers of fried onion small businesses. The analytical tool used is multiple linear analysis. The results shows that F test of PBM had a significant influence on profitability at 0,822 or 82.2%. This means a very strong influence of the value of PBM. T-test shows that corporate reputation is of significant value of 0,286, location of sales – 0,426, and selling price has a significant value of the 0.235 influence on profitability, except guarantees that do not affect profitability because the value of 0.151 is less than the t table value of 2.0395. The impact of this study implies that small food businesses do not really need a guarantee like electronic products, because reputation and quality have become their guarantee.

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Section: Discussioncontrasting

confidence: 52%

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Totanan

Mayapada

Yamin

et al. 2021

Innovative Marketing

View full text Add to dashboard Cite

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“…Adnan (2018) menyatakan bahwa faktor budaya, sosial, dan psikologis dari konsumen, berpengaruh signifikan terhadap keputusan pembelian. Penelitian Yulianti (2011) menunjukkan bahwa faktor usia, pendidikan dan jenis pekerjaan merupakan faktor utama dalam mempertimbangkan keputusan pembelian.…”

Section: Karakteristik Konsumen Jajanan Tradisionalunclassified

“…Kabupaten Pekalongan memiliki banyak tempat wisata di berbagai kecamatan, sehingga dapat dijadikan alternatif bagi Pemerintah Kabupaten Pekalongan untuk membuka cabang Pasar Rindu Semilir agar semakin luas menjangkau masyarakat. Tempat pembelian yang menarik dan lokasi yang strategis, misalnya di pasar modern dapat memengaruhi penjualan makanan tradisional di Kota Malang (Yulianti 2011) dan di Yogyakarta (Khairullah 2020).…”

Section: Lokasi Pembelianunclassified

Perilaku Konsumen Terhadap Jajanan Tradisional di Kabupaten Pekalongan

2021

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Traditional snacks are made from local ingredients, cooked by boiling, steaming, frying, or grilling, whose recipes are passed down from predecessors throughout generations. This research was aimed to study consumer behavior in Pekalongan Regency towards traditional snacks and their preferences for traditional and modern snacks. This research was conducted with a survey method using the Google form online questionnaire to 100 respondens. Consumers of traditional snacks, both men and women, came from various ages, occupations, and income groups. The most popular and most consumed traditional snacks included getuk, nagasari, risol, klepon, bolang-baling, onde-onde, rengginang, rempeyek, putu, arem-arem, and apem. The majority of consumers bought traditional snacks at markets, street vendors, and food stalls. As many as 49% of consumers often consumed traditional snacks with a frequency of 1-7 times a week. As many as 79% of consumers from various age groups preferred traditional snacks because of its delicious and unique taste, affordable prices, natural ingredients, no preservatives, and preserving culture. As many as 29.51% of young consumers (≤ 25 years old) preferred modern snacks due to the simplicity, variations, easiness to get, attracti-veness, and hygienic.

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“…The product being sold is the same product so that the value of the product will remain the same so that it has a significant influence on purchasing decisions. Yuliati (2011) explains that the traditional taste of a product is able to drive purchasing decisions, this is because consumers want a taste that is different from other products. Isa et al (2018) explained that traditional products have an appeal to make consumers make purchases.…”

Section: Products Against Purchasing Decisionsmentioning

confidence: 99%

Comparison of Marketing Mix Determination on Purchasing Decisions of Pakde Jangkung Meatballs

Yulita

Daryanto

Indrawawan

2021

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Bakso Pakde Jangkung is one of the restaurants that has the main product, namely meatballs. Bakso Pakde Jangkung is located in Bogor City, West Java, where Bakso Pakde Jangkung is not the only Bakso business in the form of a restaurant in the city.Currently there are problems related to the development of outlets and tenants as seen from the purchase decision. The factors tested using mix marketing and the analytical methods used are descriptive analysis and structural equational modeling. The test results show that there are differences in important factors at outlets and tenants related to purchasing decisions.

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Faktor -Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Makanan Jajan Tradisional Di Kota Malang

Cited by 8 publications

References 0 publications

The effect of patronage buying motives on small business profitability: evidence from Indonesia

The effect of patronage buying motives on small business profitability: evidence from Indonesia

Perilaku Konsumen Terhadap Jajanan Tradisional di Kabupaten Pekalongan

Comparison of Marketing Mix Determination on Purchasing Decisions of Pakde Jangkung Meatballs

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