2021
DOI: 10.21511/im.17(1).2021.09
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The effect of patronage buying motives on small business profitability: evidence from Indonesia

Abstract: This study aims to find and analyze the profitability level of Fried Onion Small Business in Palu City, influenced by Patronage Buying Motives (PBM), which consist of company reputation, location of sales, selling price and guarantee to profitability. The population of this study was 52. Population was chosen based on small business that still survives in fried onion business as a local business. The sample taken by purposive sampling was 35. Data collection was carried out by distributing questionnaires to th… Show more

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Cited by 6 publications
(4 citation statements)
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“…Next, product safety guarantees are determined by product reputation and quality (Totanan et al, 2021). In marketing products, sellers are not allowed to hide product defects from buyers.…”
Section: Literature Review Agricultural Produce Transactionsmentioning
confidence: 99%
“…Next, product safety guarantees are determined by product reputation and quality (Totanan et al, 2021). In marketing products, sellers are not allowed to hide product defects from buyers.…”
Section: Literature Review Agricultural Produce Transactionsmentioning
confidence: 99%
“…Faktor lain pengukuran sebagai dasar pengungkapan CSR adalah profitabilitas. Profitabilitas adalah kemampuan perusahaan untuk memeroleh laba (Totanan, Mayapada, Yusnita, Parwati, & Indriasari, 2021). Profitabilitas menjadi pengukur kinerja kegiatan operasional perusahaan dalam mempertahankan keberlanjutan perusahaan atau going concern (Totanan, 2018).…”
Section: Profitabilitasunclassified
“…Nilai NPF yang tidak signifikan menunjukkan tidak adanya perbedaan kinerja perbankan syariah antara sebelum dan sesudah pandemi, menunjukkan bahwa perbankan syariah di Indonesia masih mampu bertahan di tengah masa pandemi. Bank berorientasi ritel memiliki profitabilitas dan stabilitas yang lebih baik (Mergaerts dan Vennet, 2016;Totanan et al, 2021). Penurunan nilai NPF lebih stabil meskipun profitabilitasnya mengalami penurunan yang signifikan (Song et al, 2019).…”
Section: Metode Penelitianunclassified