Comparison of Marketing Mix Determination on Purchasing Decisions of Pakde Jangkung Meatballs

Abstract

Bakso Pakde Jangkung is one of the restaurants that has the main product, namely meatballs. Bakso Pakde Jangkung is located in Bogor City, West Java, where Bakso Pakde Jangkung is not the only Bakso business in the form of a restaurant in the city.Currently there are problems related to the development of outlets and tenants as seen from the purchase decision. The factors tested using mix marketing and the analytical methods used are descriptive analysis and structural equational modeling. The test results show that there are differences in important factors at outlets and tenants related to purchasing decisions.

Penerapan Strategi Marketing Mix Terhadap Produk Teh Butong Pada Pt Perkebunan Nusantara Iv Unit Teh Bah Butong

“…(2) observasi, dimana peneliti dapat mengamati secara langsung objek yang akan di teliti agar mendapatkan hasil yang akurat (Yulita, Daryanto, & Indrawawan, 2021). Sumber data dan informan yang digunakan dalam penelitian ini adalah sebanyak 9 orang yang terbagi atas Informan Utama (IU) yaitu para karyawan yang bekerja sebagai asisten bagian pemasaran PTPN IV Unit Bah Butong, Informan Pendukung (IP1) yaitu karyawan bagian administrasi teknik dan pengolahan PTPN IV Unit Bah Butong dan Informan Pendukung (IP2) yaitu karyawan administrasi kantor PTPN IV Unit Bah Butong.…”