“…In particular, the vast majority of previous studies emphasize the role of cognitive and affective images for consumer attitude and behavioral intentions (Bigné, Sánchez & Sanz, 2009;Bigné, Sánchez, & Sánchez, 2001;Chew & Jahari, 2014;Hosany, Ekinci, & Uysal, 2006;Jang, Bai, Hu, & Wu, 2009;Yüksel & Akgül, 2007). Tourism research has almost completely neglected the conative aspects of destination image when predicting consumer attitude and behavioral intentions (Gallarza, Saura, & Garcıá, 2002;Tasci, 2009;White, 2014), despite the fact that many researchers agree that destination image is crucial to tourists' perceived images (Chen, Ji, & Funk, 2014;Dann, 1996;Gartner, 1993;King, Chen, & Funk, 2015;Li, Pan, Zhang, & Smith, 2009;Nadeau, Heslop, O'Reilly, & Luk, 2008;Pike & Ryan, 2004;Stepchenkova & Morrison, 2008).…”