Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

Abstract

This research examines the complex relationship between components of images of destinations and behavioral intentions, incorporating two pivotal constructs that have not been explored in the related literature, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderating variable. The findings verify the mediating role of holistic image for predicting tourists’ intentions to revisit a destination, supporting a model that incorporates a partial effect and two indirect mediations. Interestingly, only affective and conative images contribute to the prediction of tourists’ intentions to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists’ holistic images. Practically, the research sheds light to factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations

The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia

“…Based on the results destination image positively and significantly affect the revisit intention (Tosun, Dedeolu, & Fyall, 2015;Whang et al, 2016). However, the result also shows that the destination image does not significantly influence the revisit intention in Greece (Stylos, Vassiliadis, Bellou, & Andronikidis, 2016). So the approach based on existing literature and theory, it can be hypothesized that: H1: destination image positively and significantly affects the perceived value H2: destination image positively and significantly affects revisit intention H3: destination image positively and significantly affects revisit intention through perceived value…”

“…50.2% of age who visited Umbul ponggok ranged from 20-30 years old and the least 12.1% and aged from 45-60 years old. (Stylos et al, 2016;Tan, 2016;Tosun et al, 2015;Whang et al, 2016), that the dimensions of destination image is divided into effective and cognitive image. Furthermore, to test the quality of service variables adapted from research (Kuo et al, 2009;Liu & Lee, 2016;Zhang et al, 2016), that dimension is divided into visible and reliable.…”

Electronic Word of Mouth, Destination Image, and Satisfaction toward Visit Intention: an Emperical Study in Malioboro Street, Yogyakarta

“…Destination image is a combination of products variation, attractions, and attributes are added to the impression from selection process based on various information (Whang, Yong, & Ko, 2016). Destination image is a person's perception of products, objects, behaviors and events that are driven by beliefs, feelings and set of goals that have ideas and hopes for a specific place or trip (Stylos et al, 2016). Destination image plays two important roles in behaviors: (1) to influence the destination choice decision-making process and (2) to condition the after-decision-making behaviors including participation (on-site experience), evaluation (satisfaction) and future behavioral intentions (intention to revisit and willingness to recommend) (Ã & Tsai, 2007).…”

“…I need information from internet before I visit intention (X1), I get a lot of tourist attractions on Malioboro street from the internet to be used as reference (X2), Before I go for travel, I always gather information from travel trip of another tourists via the internet (X3), The internet gives me a lot of benefits to choose the best tourist destination (X4) Destination Image Destination image is a person's perception of products, objects, behaviors and events that are driven by beliefs, feelings and set of goals that have ideas and hopes for a specific place or trip Stylos, et al, 2016 I loved and was intrigued by the history of malioboro street (X5), Javanese culture that exists in malioboro street makes me happy (X6), Malioboro street has a beautiful view at night (X7), I feel comfortable being in malioboro street (X8) Satisfaction Satisfaction is the outcome of the subjective evaluation about whether or not the chosen alternative meets or exceeds the expectation Shawn and Feng, 2007 Malioboro is place that can make me satisfied (X9), the information I received about malioboro street makes me satisfied to make a visit (X0), I make a visit to malioboro street because it has a satisfaction in seeking information from the internet (X11) Visit intention Visit Intention refers to the probability of what tourists feel for a certain time so it can build subjective perception that affects the behavior and the final decision (Whang et al, 2016) I predict I will visit Malioboro street in the future (X12), I would visit Malioboro street rather than any other tourism destination(X13), If everything goes as I think, I will plan to visit Malioboro street in the future (X14)…”

“…Destination image and satisfaction can also affect to visit intention tourists (Abubakar & Ilkan, 2016;Hultman, Skarmeas, Oghazi, & Beheshti, 2015;Reza, Ebrahimi, & Samiei, 2013;Reza Jalilvand, Samiei, Dini, & Yaghoubi Manzari, 2012;Shawn & Feng, 2007;Stylos, Vassiliadis, Bellou, & Andronikidis, 2016;Tan, 2016).…”