Customers drive corporations

Vandermerwe, Sandra; Oliff, Michael D.

doi:10.1016/0024-6301(90)90096-m

Cited by 186 publications

(115 citation statements)

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“…Social and environmental issues amongst consumers grew as did its influence in consumer behavior (Peattie & Peattie, 2009;Vandermerwe & Oliff, 1990;Worcester, 1993).…”

Section: Green Marketingmentioning

confidence: 99%

Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Ferraz

Romero

Laroche

et al. 2017

RAM, Rev. Adm. Mackenzie

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Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. CLÁUDIA BUHAMRAUniversidade Federal do Ceará (UFC), Fortaleza -CE, Brazil. MICHEL LAROCHEConcordia University, Montreal -QC, Canada. ANDRES RODRIGUEZ VELOSO 13ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior. KEYWORDSConsumer behavior. Purchase intention. Green products. Brazil. Canada.

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“…Social and environmental issues amongst consumers grew as did its influence in consumer behavior (Peattie & Peattie, 2009;Vandermerwe & Oliff, 1990;Worcester, 1993).…”

Section: Green Marketingmentioning

confidence: 99%

Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Ferraz

Romero

Laroche

et al. 2017

RAM, Rev. Adm. Mackenzie

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“…Since the early 1990s, there is a significant visible increase in environmental friendly movement driven by consumers (Vandermerwe and Oliff, 1990). This inevitably started to change the business practices.…”

Section: Recyclable Packagingmentioning

confidence: 99%

Consumers' willingness to pay for ethical attributes

Mai¹

2014

Marketing Intelligence &Amp; Planning

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The aggregated result shows that although consumers are willing to pay more for the product with ethical attributes than the one that is without, still around a half of them are not willing to pay more. In terms of demographics, the results show no significant differences between the two genders or different age groups in their willingness to pay for ethical attributes. As might be expected, willingness to pay was correlated with the level of consciousness of the ethical attributes.Originality/Value: The findings of this study help management to think practically about the value consumers willing to pay for the selected attributes. The results show a significant synergy in a combination of ethical attributes in products.

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“…Consumers can be particularly vocal about the environmental footprint of the products they consume (Polonsky, 1995;Vandermerwe and Oliff, 1990). A 2007 McKinsey survey of 7,751 people found that 87% of consumers worry about the environmental and social impact of the products they buy (Bonini and Oppenheim, 2008).…”

Section: Hypothesis 1c: the Presence Of A Dedicated Environmental Boamentioning

confidence: 99%

The Impact of Symbolic and Substantive Actions on Environmental Legitimacy

2009

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Drawing on institutional theory and insights from stakeholder theory and impression management, we empirically analyze the impact of both environmental symbolic polices (participation in voluntary environmental programs, green trademarks, environmental-dedicated board committees, environmental pay policies and community communication) and substantive actions (environmental patents and pollution prevention practices) on environmental legitimacy. We show that (1) symbolic actions have a weaker positive effect on legitimacy than substantive actions, (2) that the impact of symbolic actions is greater when they are combined with substantive actions, (3) that this impact is only short-term while substantive actions have both short-and long-term effects.

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Customers drive corporations

Cited by 186 publications

References 0 publications

Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Green Products: A Cross-Cultural Study of Attitude, Intention and Purchase Behavior

Consumers' willingness to pay for ethical attributes

The Impact of Symbolic and Substantive Actions on Environmental Legitimacy

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