Consumers' willingness to pay for ethical attributes

Mai, Li‐Wei

doi:10.1108/mip-08-2013-0139

Cited by 33 publications

(40 citation statements)

References 39 publications

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“…Shaw and Clarke, 1999;Bray et al, 2011); reinforce how ethical factors and values, such as producers' welfare and concern for the environment, continue to influence heavily the purchasing decisions of Western households (see e.g. Tanner et al, 2003;Doran, 2010;Brenton, 2013;Mai, 2014); and provide an extended analysis of consumers' willingness to pay (e.g. Campbell et al, 2015) as well as how labelling influences their purchasing decisions (e.g.…”

Section: A Critical Overviewmentioning

confidence: 91%

Towards Sustainable Pro-Poor Development? A Critical Assessment of Fair Trade Gold

Hilson

Gillani

Kutaula

2018

Journal of Cleaner Production

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This paper reflects critically on the progress made towards implementing Fair Trade gold programs capable of empowering subsistence artisanal miners in developing countries. Drawing on interviews with 'ethical' jewellers and officials at certification bodies, the very parties which have conceived and are ultimately driving these initiatives, it is argued that despite being projected as 'pro-poor', schemes are not empowering, nor in many cases even targeting, impoverished mining groups. Further analysis reveals that officials at certification bodies are chiefly responsible for this. Many have used stories of poor miners to engage 'ethical' jewellers enamoured with the idea of potentially alleviating poverty in developing countries through purchasing gold that can also be traced to the source. The case study reinforces claims that what constitutes 'fair' differs markedly throughout the supply chain.

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Section: A Critical Overviewmentioning

confidence: 91%

Towards Sustainable Pro-Poor Development? A Critical Assessment of Fair Trade Gold

Hilson

Gillani

Kutaula

2018

Journal of Cleaner Production

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“…Past consumer research on chocolate consumption and purchasing behaviour has focused strongly on the issue of sustainability and ethical consumption (nineteen out of fifty-four papers). Most of the reviewed literature on sustainable consumption and purchasing behaviour used a willingness-to-pay approach [3,4,17,21,30,34,36,42,44,45,47,55], five of which through the auction system [21,34,44,45,47]. The use of visual stimuli within the research studies that focused on sustainability issues has been applied in five studies [30,34,38,53,55].…”

Section: Methodological Approaches and Research Issues Of Selected Pamentioning

confidence: 99%

“…Among them, only one has projected a video [30], whereas the other research studies have employed images of existing products or images modified ad hoc for the experiment. The choice experiment methodological approach has been adopted in five studies [3,4,[16][17][18], using questionnaires and interviews as the data collection method. All papers dealing with sustainability issues have adopted questionnaires.…”

Section: Methodological Approaches and Research Issues Of Selected Pamentioning

confidence: 99%

“…The research studies address the packaging topic from different perspectives. Two articles analyse the impact of sustainable packaging on the consumer, respectively through a choice experiment [17], and through an eye-tracking experiment [38]. Two articles analyse the effect that "deceptive" practices such as colour imitation [29] or deceptive air-filling of packaging can have [39].…”

Section: Methodological Approaches and Research Issues Of Selected Pamentioning

confidence: 99%

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Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

Prete

Samoggia

2020

Sustainability

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Chocolate is consumed all over the world. Since its origin, it has undergone many transformations to meet changing market demand. A better understanding of consumer behaviour is a key objective of any business, and so it is for chocolate businesses. In order to fulfil this aim, the current study presents a systematic literature review of consumers’ consumption and purchasing behaviour towards cocoa and chocolate. Two databases have been used to collect the literature: Scopus and Web of Science. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow diagram was used to identify the articles through the process of data screening and extractions. A total of sixty-four scientific articles have been selected. Research topics, methodological approach and data collection method were identified for each article selected. Then, the identified topics were grouped into four categories in order to obtain a model of major determinants in chocolate consumption: personal preferences, product attributes, socio-demographic factors and economic attributes. Results show that there is a strong focus on Fair Trade in chocolate. Moreover, the current literature review supports the fact that the price and promotion are under-investigated issues. This research represents a valuable tool, especially from a marketing point of view, by creating new channels and new sales opportunities for chocolate products.

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“…Some scholars Asian J. Market., 9 (1): 27-37, 2015(Bendixen et al, 2004Kumar et al, 2003;Mai, 2014;Trivedi et al, 2015) have found willingness to pay price premium as one of the key characteristics of customer commitment. A price premium according to theoretical economic literature can be described as excess price paid over and above the fair price that is justified by the true value of the product (Klein and Leffler, 1981;Rao and Bergen, 1992).…”

Section: Introductionmentioning

confidence: 99%

Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

Okoe¹,

Boateng²,

Quansah³

et al. 2014

Asian J. of Marketing

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This study examines the effect of self-esteem, customer perceived value and customer identification on willingness to pay price premium. Additionally, it ascertains the impact of customer loyalty on customer perceived value. This study employed a survey research design. The respondents were undergraduate students. The convenience sampling technique was used to select the sample. Questionnaire was used as the data collection instrument. Confirmatory factor analysis was used to ascertain the validity and reliability of the constructs. Multiple linear regression was used to analyze the data. The results indicate that self-esteem, customer perceived value and customer identification significantly influence consumers' willingness to pay price premium. Again, the study found a significant effect of customer loyalty on customer perceived value. The findings indicate that enhancing consumers perceived value will demand that service firms build customer loyalty. Again, marketers must build strong brands and enhance their reputation among their customers. This can influence customers to identify themselves with the brand. The study provides evidence for the relationship between customer loyalty and perceived value. Again, it establishes the effect of self-esteem on consumers' willingness to pay price premium.

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Consumers' willingness to pay for ethical attributes

Cited by 33 publications

References 39 publications

Towards Sustainable Pro-Poor Development? A Critical Assessment of Fair Trade Gold

Towards Sustainable Pro-Poor Development? A Critical Assessment of Fair Trade Gold

Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research

Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

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