The aggregated result shows that although consumers are willing to pay more for the product with ethical attributes than the one that is without, still around a half of them are not willing to pay more. In terms of demographics, the results show no significant differences between the two genders or different age groups in their willingness to pay for ethical attributes. As might be expected, willingness to pay was correlated with the level of consciousness of the ethical attributes.Originality/Value: The findings of this study help management to think practically about the value consumers willing to pay for the selected attributes. The results show a significant synergy in a combination of ethical attributes in products.

Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.

This study examines young Chinese students ' (born post 1985) adaptation to cultural exposure in the UK. Built from data collected from in-depth interviews, the research establishes that, through direct communication with students from various cultural backgrounds during teamwork, the Chinese students adapt to varying degrees in ideology, socialisation, forms of discourse and face system. The research finds that the extent of adjustment is moderated by their individual learning approaches as well as contextual mediation. The results are confirmed by the findings from a comparison group of similar students in China, with respect to age, gender and learning. Implications arising from the study suggest that the internationalisation of education should enhance 'cultural synergy', so that both the local and international students can enrich their learning experiences and develop intercultural competence.

Analyses customer satisfaction with mail‐order speciality foods in the UK and examines the relationship between satisfaction with eight attributes of mail‐order speciality food and their association with overall satisfaction and likelihood of future purchase. Univariate analysis reveals that a high proportion of mail‐order customers experience satisfaction with each of the eight mail‐order attributes, reflected in a high proportion of customers who are satisfied overall and who intend to repurchase the products in the future. Canonical correlation analysis reveals a statistically significant relationship between one set of variables, overall satisfaction and likelihood of future purchase, and another set of variables, the eight mail‐order attributes. Consequently the results indicate that customer satisfaction is associated with service aspects of mail‐order such as the order process and delivery service as well as physical product attributes such as product quality.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractDiscusses the financial implications of maintaining acceptable levels of food safety. The case of BSE is used as an example -loss of export market, fall in domestic sales, changes in consumption, large expenditure, cost of practice changes in rearing and slaughtering animals. There is a trade-off between safety and costs. How much safety can be expected? There must be an optimum level of safety. There are few ways in which a market economy can "fail" in providing the optimum -asymmetry in knowledge of risks; aspects of food safety which are public goods; social costs of food safety and the divergence between objective scientific evidence and consumer perception.